Building support for change in organizations.
Nearly two-thirds of major changes in organizations fail. That?s a lot of wasted money, time and opportunities. Resistance is the primary reason for failure - and Rick Maurer wrote the book on resistance. (Beyond the Wall of Resistance)
He advises leaders on ways to get people interested, engaged, and committed to making new projects a success. His opinion is sought by major media such as The Wall Street Journal, NBC Nightly News, Fortune, and many others. He just completed a survey to identify what senior leaders must do in order to lead change successfully.