Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.

Special-Sales Marketing Expert Brian is active in special-sales marketing. He is the author of the Publishers Weekly title, Beyond the Bookstore and The Marketing Planning CD-ROM that accompanies it. Brian is the editor of the Book Marketing Matters newsletter on special sales topics. Brian developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits. This system is being used by publishers around the country and by R. R. Bowker to sell books to non-bookstore markets.