Global market research, strategic consulting, and digital communications strategy.
Passionate, constantly curious, creative and practical, Ellen has 25+ years of marketing research and strategy experience across a wide range of sectors and categories, globally. Ellen leverages her lifelong passion for solid research, coupled with a state-of-the-art research toolkit, to get the heart of each marketing or business problem. It is a passion for not only doing, but for actionable insights that provide the perspective of "what's in it for the customer" and how these findings relate to organizational success.
Research areas include advertising testing, brand positioning, brand health, concept development and testing, media and technology adoption, customer attrition and loyalty, corporate reputation, shopper insights, financial services (millennials, women investors, affluent investors and financial advisors), consumer goods, healthcare, and performing arts audience-building initiatives.
A skilled communicator, possessing an uncanny ability to hear what is said and unsaid, Ellen is especially adept at uncovering the underlying motivators that keep consumers and C-Suite executives "up at night". Recognized as a persuasive collaborator and team leader, she forges enduring relationships with C-suite, clients, project teams, and colleagues.
?Ellen is President of the Market Research Council.