Jim Ciardella is a storyteller, Ferrari enthusiast, and native Californian.
Born and raised in Palo Alto, California, he grew up in the heart of Silicon Valley. His new book, titled The Dealer, How One California Dealership Fueled the Rise of Ferrari Cars in America, is the story of Ferrari of Los Gatos, a dealership that became number one in North America during the 1980s.
Along with Ferraris, the dealership sold hot rods, muscle cars, and other classic cars, gaining the reputation to be able to find any car a customer desired. The book tells how the business became so successful and shares stories from the people that lived the dream daily.
Published by Prometheus Books, part of The Rowman & Littlefield Publishing Group, Inc., The Dealer is scheduled for release in July, 2022.
Jim Ciardella, Author
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