Debra J. Schmidt, a.k.a. the Loyalty Leader, is the owner of Loyalty Leader Inc. With 25 years of business management experience, she helps companies boost profits by leading them to greater customer and employee loyalty. Professional speaker, entrepreneur, television personality and seminar trainer, Debra is one of the nation's leading customer service experts. She's the author of, 101 Ways to Build Customer Loyalty and The Extra Mile: 15 True Stories of Exceptional Customer Service.