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NewsJacking
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Yearbook of Experts® member profiles
David Meerman Scott -- Strategic Internet Marketing Consultant
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About: Web marketing expert David Meerman Scott, author of 'Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers,' focuses on using online content to market and sell products and services to demanding customers worldwide. He is also an expert on business blogs and blogging. David has lived in New York, Tokyo, Boston, and Hong Kong, and has presented at conferences and events in over twenty countries on four continents.
Searchjacking Institute
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About: SearchJacking is best described by Mark Scheafer at BusinessGrow.com; He defines it as: 'When a topic gets hot, the Internet Bad People quickly catch on and capitalize by finding ways to catch the wave with their own spammy offerings. It could have been worse — there were so many posts about the subject that it is pretty saturated with legitimate content but you can see how not protecting yourself as your business grows can provide vulnerabilities to your brand.' See his blog post at: https://tinyurl.com/SearchJacking
 




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