Updates Gen Z Is Reading More Than Ever—and What Authors Should Know The First and Last Pages of Your Book: Why They Matter More Than You Think Publicity vs. Advertising: Why Organic Buzz Still Outranks Paid Ads for Books How Authors Can Leverage Google Books to the MAX Authors, Beware of Fake Publishing Offers: Protect Yourself from Scams From ‘Page-Turner’ to Pulitzer: A Guide to Ditching Trite Reviews

Topics: Marketing Expert, Book Publishing, Book Marketing, Media Consultant, Authors, Book Expert, Marketing Books, Public Relations Expert, Book Marketing/Publishing

About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.