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Yearbook of Experts® member profiles
Margo Berman - Creative Marketing Expert
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About: Margo Berman -- Author, Marketer, Professor, Inventor, Speaker -- Margo, a creativity and marketing expert, is an award-winning creative director and advertising professor. She founded an ad agency, Global Impact,and hosted an interview talk show in Miami. Her first book, Street-Smart Advertising, was a featured Business Book in Delta Sky Magazine. She created two national award-winning 6-CD webinar sets based on Street-Smart Advertising. Her second and third advertising books are The Brains Behind Great Ad Campaigns (2009) and The Copywriter's Toolkit (2012). Her fourth book, MetaMind Yoga (2013) is a guide to inner serenity. Margo invented tactikPAK(tm), a patented system of learning in nine topics. The interactive series acts as a digital tutor as ebooks and apps (2014). A corporate trainer, Margo delivers dynamic programs like Creativity to Shatter The Gray Matter(R) and Mental Peanut Butter(R). Her latest book discusses advertising strategy. Margo has received numerous scholarly and creative awards.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Jim Mathis, IPCS, CSP, CSJMT, MDiv. - The Reinvention PRO
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About: World markets are on a roller coaster from global pandemic events that are changing daily. Business leader and Reinvention PRO Jim Mathis, IPCS, CSP, CSJMT, MDiv. isn't surprised. 'We've got to realize that things are coming back like they were... in a different way and adapt accordingly.' Mathis says that business leaders need to reinvent! Reinvention Made Easy is about how business leaders can adjust themselves in a world of higher expectations and constant change. 'Get Used to Different!' How can we adjust to the different post-pandemic world of business and value people?
iPhone App Marketing, App Review, iPhone App Publicity
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About: With hundreds of thousands of iPhone and Droid apps available for sale how can any Smartphone App developer get traction with their app? It?s simple: Publicity. As a publicist, Scott Lorenz has promoted dozens of Apps and hundreds of products and services using publicity. Apps are becoming so important to our society that the media MUST report on ones that are of interest to their audience. To get the media's attention you need someone who deals with the news media on a daily basis. Learn more about Westwind iPhone App Publicity at http://www.iPhoneAppPublicity.com or contact Lorenz at scottlorenz@iPhoneAppPublicity.com
 

Recent News Releases
 Date HeadlineParticipant Name
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03/06/2020
Margo Berman - Creative Marketing Expert
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03/31/2016
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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03/30/2016
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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07/30/2015
Jim Mathis, IPCS, CSP, CSJMT, MDiv. - The Reinvention PRO
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06/04/2015
Margo Berman - Creative Marketing Expert
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01/07/2015
Margo Berman - Creative Marketing Expert
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11/24/2014
iPhone App Marketing, App Review, iPhone App Publicity
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11/21/2014
iPhone App Marketing, App Review, iPhone App Publicity
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02/05/2014
iPhone App Marketing, App Review, iPhone App Publicity
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01/29/2014
iPhone App Marketing, App Review, iPhone App Publicity

Blog Posts
 Date HeadlineParticipant Name
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04/06/2021
The Law of Harvesting Jim Mathis, IPCS, CSP, CSJMT, MDiv. - The Reinvention PRO
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02/20/2021
To Get Bigger, You Must Get Better Jim Mathis, IPCS, CSP, CSJMT, MDiv. - The Reinvention PRO
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02/08/2021
The *Best* Way to Do Email Resends Jeanne S. Jennings -- Author - The Email Marketing Kit
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01/29/2021
Who's the Boss? Jim Mathis, IPCS, CSP, CSJMT, MDiv. - The Reinvention PRO
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10/30/2020
Check Your Posture Jim Mathis, IPCS, CSP, CSJMT, MDiv. - The Reinvention PRO
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10/29/2020
#TBT: Do Not Reply to This Email Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/22/2020
#TBT: Is Living Social Overly Dependent on Email? Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/15/2020
#TBT: Hockey, Email, and Content: Turning Prospects and Customers into Fans Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/11/2020
5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/04/2020
Case Study: Big Boost from Subject Line Testing Jeanne S. Jennings -- Author - The Email Marketing Kit




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