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Yearbook of Experts® member profiles
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Amber Petty -- Helping Creatives Start Freelance Writing.
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About: Amber Petty is a writing coach/writer who's been seen in the New York Times, Parade, Bustle, Greatist, and Snooki's blog (jealous?). She also teaches Freelance Writing for Creatives, a 10-Week Course to take you from “where do I even start” to “I just got paid to write about podcasts.” Her students have been seen in Huffington Post, McSweeney’s, Vulture, Thrillist, Polygon, Insider, Vox, and a ...
iPhone App Marketing, App Review, iPhone App Publicity
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About: With hundreds of thousands of iPhone and Droid apps available for sale how can any Smartphone App developer get traction with their app? It?s simple: Publicity. As a publicist, Scott Lorenz has promoted dozens of Apps and hundreds of products and services using publicity. Apps are becoming so important to our society that the media MUST report on ones that are of interest to their audience. To get the media's attention you need someone who deals with the news media on a daily basis. Learn more about Westwind iPhone App Publicity at http://www.iPhoneAppPublicity.com or contact Lorenz at scottlorenz@iPhoneAppPublicity.com
 

Recent News Releases
 Date HeadlineParticipant Name
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07/31/2022
Amber Petty -- Helping Creatives Start Freelance Writing.
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03/06/2020
Margo Berman - Creative Marketing Expert
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03/31/2016
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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03/30/2016
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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06/04/2015
Margo Berman - Creative Marketing Expert
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01/07/2015
Margo Berman - Creative Marketing Expert
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11/24/2014
iPhone App Marketing, App Review, iPhone App Publicity
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11/21/2014
iPhone App Marketing, App Review, iPhone App Publicity
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02/05/2014
iPhone App Marketing, App Review, iPhone App Publicity
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01/29/2014
iPhone App Marketing, App Review, iPhone App Publicity

Blog Posts
 Date HeadlineParticipant Name
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11/23/2022
6 Tips for Building an Effective Message Map for Your Email Campaign Jeanne S. Jennings -- Author - The Email Marketing Kit
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11/12/2022
Test Your Above-the-Fold Wireframe to Improve Revenue (A Case Study) Jeanne S. Jennings -- Author - The Email Marketing Kit
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11/11/2022
6 MORE Tips for More Effective Automated Email Programs Jeanne S. Jennings -- Author - The Email Marketing Kit
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11/10/2022
LinkedIn: Fail — How confident are you in your data? Jeanne S. Jennings -- Author - The Email Marketing Kit
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11/04/2022
6 Tips for More Effective Automated Email Programs Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/26/2022
Case Study: Do Personalized Logos Increase Revenue? Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/24/2022
6 Tips for Making Better Use of Images in Your Email Messages Jeanne S. Jennings -- Author - The Email Marketing Kit
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10/07/2022
Personalization and Email Performance (A Case Study) Jeanne S. Jennings -- Author - The Email Marketing Kit
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09/30/2022
A Tale of Two Purchased Lists (A Case Study) Jeanne S. Jennings -- Author - The Email Marketing Kit
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09/29/2022
6 Tips for More Effective Call-to-Action Links and Buttons Jeanne S. Jennings -- Author - The Email Marketing Kit




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