Updates A New Crash Course in an App: Advertising tactikPAK A Crash Course in an App: tactikPAK™ Book Discussion: How to Write Ads for all Media The Copywriter’s Toolkit

Topics: Public Relations, Writing, Creativity, Design, Creative, Marketing Strategy, Promotion, Promotion, E-books

About: Margo Berman -- Author, Marketer, Professor, Inventor, Speaker -- Margo, a creativity and marketing expert, is an award-winning creative director and advertising professor. She founded an ad agency, Global Impact,and hosted an interview talk show in Miami. Her first book, Street-Smart Advertising, was a featured Business Book in Delta Sky Magazine. She created two national award-winning 6-CD webinar sets based on Street-Smart Advertising. Her second and third advertising books are The Brains Behind Great Ad Campaigns (2009) and The Copywriter's Toolkit (2012). Her fourth book, MetaMind Yoga (2013) is a guide to inner serenity. Margo invented tactikPAK™, a patented system of learning in nine topics. The interactive series acts as a digital tutor as ebooks and apps (2014). A corporate trainer, Margo delivers dynamic programs like Creativity to Shatter The Gray Matter(R) and Mental Peanut Butter(R). Her latest book discusses advertising strategy. Margo has received numerous scholarly a...

Updates What is OTT (Over-The-Top) and How Does it Relate to Apps? Beyond Analytics: The Secret to User Retention is Rapid Action 7 App Store Optimization (ASO) Mistakes Every Mobile Marketer Should Avoid Customer Experience Strategy: The Challenge Facing Mobile Brand CMOs Why Omnichannel Marketing is the Key to Unlocking User Retention How to Create a User Persona (with Examples)

Topics: E-Commerce, Marketing and Growth, Advertising/ PR, Hi-Tech, Marketing, Marketing Businesses, Mobile Privacy, Mobile Technology, Advertising Creativity

About: Eliminate Data Silos with a Unified Customer Data Platform to Improve Business Decisions Unify all customer data from online and offline channels in one place. Our customer data platform captures and operationalizes millions of data points from external sources. The result: silos are broken down and you get a persistent, 360° view of your users. We give you the insights to drive your marketing strategy so you can orchestrate truly contextual omnichannel experiences.