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Yearbook of Experts® member profiles
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Linda Popky - Leverage2Market Associates, Inc.
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About: Linda Popky, President of Leverage2Market Associates, Inc. is a senior marketing professional, author, speaker, and educator who helps transform organizations through powerful marketing results. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to get the best possible return on each marketing investment. She is an executive director of the Society for the Advancement of Consulting.
Valerie VanBooven-Whitsell RN, BSN
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About: Valerie VanBooven RN BSN (mother of triplets, wife of Charlie) is the founder and co-owner of Approved Senior Network® and Approved Senior Network Marketing, a division of ASN. She is also an author of 5 books, Aging Answers, The Senior Solution, Priceless Caregiving, Let There Be Leads, and Every Edge. Since 2008, Valerie and her team at Approved Senior Network Marketing have helped hundreds of home care and senior care businesses with online marketing. Approved Senior Network Marketing creates home care websites, senior care websites, and provides comprehensive search engine optimization, lead generation, content, caregiver recruiting strategies, and more.
 

Recent News Releases
 Date HeadlineParticipant Name
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06/10/2022
Linda Popky - Leverage2Market Associates, Inc.
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06/03/2022
Linda Popky - Leverage2Market Associates, Inc.
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05/26/2022
Linda Popky - Leverage2Market Associates, Inc.
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05/20/2022
Linda Popky - Leverage2Market Associates, Inc.
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05/13/2022
Linda Popky - Leverage2Market Associates, Inc.
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05/06/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/28/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/21/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/14/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/07/2022
Linda Popky - Leverage2Market Associates, Inc.

Blog Posts
 Date HeadlineParticipant Name
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09/30/2022
September 29, 2022: The Storm of the Century . . . again! Linda Popky - Leverage2Market Associates, Inc.
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09/23/2022
Home Care Marketing Excellence! World Alzheimer’s Day Edition Valerie VanBooven-Whitsell RN, BSN
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09/23/2022
Top of Mind Thursday – September 22, 2022: Falling Into Place Linda Popky - Leverage2Market Associates, Inc.
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09/23/2022
(VIDEO TUTORIAL) How to View Appointment Reporting -No Shows/Shows/Cancelations Valerie VanBooven-Whitsell RN, BSN
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09/22/2022
ASNSpark! CRM Training- Week 4- Login Issues, Conversations, Chat Widget, Newsletters Valerie VanBooven-Whitsell RN, BSN
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09/15/2022
Top of Mind Thursday – September 15, 2022: A Change in Momentum Linda Popky - Leverage2Market Associates, Inc.
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09/14/2022
Keep Your Caregivers! The ASNSpark! CRM Caregiver Retention Program Valerie VanBooven-Whitsell RN, BSN
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09/11/2022
Home Care Marketing- It’s Time to Start Planning for OCTOBER! Valerie VanBooven-Whitsell RN, BSN
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09/11/2022
ASNSpark! CRM Training- Week 2 Recruiting Valerie VanBooven-Whitsell RN, BSN
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09/09/2022
Top of Mind Thursday – September 8, 2022: A Majestic Loss Linda Popky - Leverage2Market Associates, Inc.




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