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Yearbook of Experts® member profiles
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Linda Popky - Leverage2Market Associates, Inc.
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About: Linda Popky, President of Leverage2Market Associates, Inc. is a senior marketing professional, author, speaker, and educator who helps transform organizations through powerful marketing results. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to get the best possible return on each marketing investment. She is an executive director of the Society for the Advancement of Consulting.
Valerie VanBooven-Whitsell RN, BSN
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About: Valerie VanBooven RN BSN (mother of triplets, wife of Charlie) is the founder and co-owner of Approved Senior Network® and Approved Senior Network Marketing, a division of ASN. She is also an author of 5 books, Aging Answers, The Senior Solution, Priceless Caregiving, Let There Be Leads, and Every Edge. Since 2008, Valerie and her team at Approved Senior Network Marketing have helped hundreds of home care and senior care businesses with online marketing. Approved Senior Network Marketing creates home care websites, senior care websites, and provides comprehensive search engine optimization, lead generation, content, caregiver recruiting strategies, and more.
 

Recent News Releases
 Date HeadlineParticipant Name
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05/20/2022
Linda Popky - Leverage2Market Associates, Inc.
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05/13/2022
Linda Popky - Leverage2Market Associates, Inc.
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05/06/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/28/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/21/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/14/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/07/2022
Linda Popky - Leverage2Market Associates, Inc.
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04/01/2022
Linda Popky - Leverage2Market Associates, Inc.
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03/24/2022
Linda Popky - Leverage2Market Associates, Inc.
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03/17/2022
Linda Popky - Leverage2Market Associates, Inc.

Blog Posts
 Date HeadlineParticipant Name
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05/20/2022
Top of Mind Thursday – May 19, 2022: Up, Up, and Away Linda Popky - Leverage2Market Associates, Inc.
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05/19/2022
Do You Get Spammy SEO Solicitations? Here’s What We Recommend for Home Care Marketing Valerie VanBooven-Whitsell RN, BSN
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05/13/2022
Top of Mind Thursday – May 12, 2022: In Short Supply Linda Popky - Leverage2Market Associates, Inc.
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05/12/2022
SCI EP 172 Augusta.care Founders Discuss Facebook Marketing and Recruiting Valerie VanBooven-Whitsell RN, BSN
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05/06/2022
Top of Mind Thursday – May 5, 2022: Unprecedented Linda Popky - Leverage2Market Associates, Inc.
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05/01/2022
New Home Care Website Design for Harmony Companion Home Care Valerie VanBooven-Whitsell RN, BSN
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04/28/2022
Top of Mind Thursday – April 28, 2022: Juxtaposition Linda Popky - Leverage2Market Associates, Inc.
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04/25/2022
Home Care Marketing at Any Stage of Business – Start-up to Seasoned Valerie VanBooven-Whitsell RN, BSN
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04/21/2022
Top of Mind Thursday – April 21, 2022: Filling the Silence With Music Linda Popky - Leverage2Market Associates, Inc.
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04/20/2022
Approved Senior Network Presents a New Home Care Website Design for Home Care Matters Valerie VanBooven-Whitsell RN, BSN




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