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Topics: Membership, Marketing

About: Kathy Greenler Sexton is CEO and Publisher of Subscription Insider®, which helps subscription, membership, and recurring revenue professionals make more informed decisions across their businesses. Kathy brings more than three decades of experience in senior operating and executive roles across media, technology, SaaS, subscriptions, memberships, and paid information products. Her work has included launching and repositioning digital products, growing recurring revenue, improving retention and margins, leading product and marketing teams, developing new lines of business, and guiding companies through periods of market, technology, and ownership change. At Subscription Insider, she turns that experience into practical tools, original analysis, and informed guidance covering compliance, pricing, acquisition, retention, technology, operations, and growth. Each resource brings together research, real business experience, and human judgment to help members understand the issue, weigh their options, and decide what to do next.