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Topics: Branding, Brand Strategy, Graphic Design, Marketing

About: Since I graduated from Rochester Institute of Technology in 1984, I have worked professionally as a graphic designer, creative director, marketing communications business owner, and agency senior management. Projects for which I have been significantly involved include: Corporate marks (logos) Corporate identity systems Printed collateral pieces (brochures) Direct mail Annual reports Websites E-books Direct mail pieces Notable projects that require a unique creative direction I have worked with tech start-ups, major corporations, local businesses, financial companies, educational institutions, life sciences/healthcare organizations, and not-for-profits. In fact, I have intentionally made efforts to move from one vertical market to another. This strategy