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About: Web marketing expert David Meerman Scott, author of 'Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers,' focuses on using online content to market and sell products and services to demanding customers worldwide. He is also an expert on business blogs and blogging. David has lived in New York, Tokyo, Boston, and Hong Kong, and has presented at conferences and events in over twenty countries on four continents.
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