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Yearbook of Experts® member profiles
Edward Segal -- Crisis Management Expert
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About: Edward Segal is the author of the new book on crisis management -- Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey/Hachette) and provides crisis management advice and services to companies and organizations. Segal has more than 30 years experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. Segal is the former marketing strategies columnist for the Wall Street Journal's StartUpJournal. He managed internal and external crisis situations as the CEO of two trade associations; advised and helped others get through a variety of crisis situations ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment; and conducted crisis management and communication training for hundreds of CEOs and other top company
Serita Stevens, RN, LNC -- Forensic Nurse
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About: Born in Chicago, Serita (a registered nurse) came out to Los Angles when offered a teaching job at USC. With her master’s in writing (with honors) from Antioch University in London, England, she went on to become well known in the romance and mystery field. As an investigative reporter for CBS (Chicago), she helped discover a hospital in the northern suburb who pretended to heal cancer patients with falsified alternative methods. She has published /produced over 40 books, scripts, adaptations, and teaches writing, as well. In addition, she is a forensic nurse helping attorneys with med mal cases, helping domestic violence victims, as well as sexual assault victims, death investigation, and others. Her work, The Book of Poisons, from Writer's Digest, has helped a number of writers, directors, and producers with their medical, forenisc, poison questions for their stories and used as a consultant on a number of shows.
 




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