Dr. Louis Perron is a political scientist and consultant based in Switzerland. During the past years, he has won more than two dozen competitive election and referenda campaigns in six countries. His clients include presidents, senators, congressmen, governors and mayors. He is the author of the book "How to Overcome the Power of Incumbency in Election Campaigns". Earlier in his career, Louis earned a M.A. in political management at the George Washington University in Washington D.C. He is blogging about the art & science of successful election and referenda campaigns, political marketing, public opinion research and crisis management at www.campaignanalysis.com.