Are you prepared for a crisis or emergency that can affect your association's image, reputation, members, operations, and bottom line?
Even if you can't prevent some disasters, you can respond and bounce back faster if you are prepared. But have you done everything possible to ensure you are ready when a crisis hits? MGM Resorts International had to hire an outside public relations firm to help manage the aftermath of the mass shootings at their Mandalay Bay Hotel in Las Vegas. If an international conglomerate needs help in a crisis, what message does that send about your own readiness?
Edward Segal is a crisis management expert whose advice is based on his experience as the CEO of trade associations, journalist, and PR consultant to dozens of clients. He helps ensure organizations are prepared for the worst.
He has helped clients respond to damaging allegations, issues, and situations involving sexual harassment and other criminal conduct, racially-related incidents, unfair business practices, the safety of the nation's blood supply, and more.
What You'll Learn
Here's what you'll learn at his customized, hands-on workshops or one-on-one coaching sessions:
• Steps to can take now to help prevent or manage a crisis later
• Strategies, tactics, and techniques for dealing with disasters and corporate emergencies
• Resources to manage and recover from a crisis
Segal's Most Requested Topics
• The good, bad, and ugly ways organizations have managed a crisis
• What you should do now to help prevent or manage a crisis later
• Best practices for managing the unexpected
• How to work with reporters and news organizations
• How to deliver successful presentations to any audience
Ed Segal's Credentials
Journalist
• Former marketing strategies columnist for the Wall Street Journal's startupjournal.com
Author
• Getting Your 15 Minutes of Fame (Wiley)
• Profit by Publicity (iUniverse)
• Contributing editor, Present with Power, Punch, and Pizazz (iUniverse)
CEO
• Former CEO of the Beverly Hills/Greater Los Angeles Association of REALTORS® and the Marin Association of REALTORS® in northern California
PR Expert
• PR consultant to the National Association of REALTORS®, California Association of REALTORS®, Society of the Plastics Industry, Consumer Technology Association, Society of Manufacturing Engineers, Ogilvy Public Relations, National Center for Housing Management, federal and state government agencies, and many others
Coach and Mentor
• Spokesperson training
• Presentation skills
What People Are Saying
"Edward Segal is one of the most competent and professional experts I know in the area of public relations. He is a gifted speaker who provides "real life" how-to information in an easy to understand and entertaining manner. I have known and worked with Edward for over 20 years. If you are looking for someone who puts 110% into everything he does, Edward is your choice"
Arnold Sanow, MBA, CSP, Communications Expert
"Edward Segal is an extraordinary power source for public relations expertise. He's at the cutting edge of making things happen for clients large and small – and always attains phenomenal results"
Nido R. Qubein, Founder, National Speakers Association Foundation
"Edward Segal is a dynamic and humorous speaker whose energy and passion ensures audiences will have an entertaining and enjoyable time. From workshop sessions to keynote presentations, he consistently demonstrates that he knows how to command the attention of every person in the room. For any organization that wants to get the most bang from their buck, Edward Segal is a sure bet"
Stevens Manning, Wells Fargo Home Mortgage, Home Loan Consultant
Contact Information:
Edward Segal
Edwardsegalcommunications@gmail.com
www.PublicRelations.com
Washington, DC
415-218-8600 (mobile)
Are you prepared for a crisis or emergency that can affect your association's image, reputation, members, operations, and bottom line?
Even if you can't prevent some disasters, you can respond and bounce back faster if you are prepared. But have you done everything possible to ensure you are ready when a crisis hits? MGM Resorts International had to hire an outside public relations firm to help manage the aftermath of the mass shootings at their Mandalay Bay Hotel in Las Vegas. If an international conglomerate needs help in a crisis, what message does that send about your own readiness?
Edward Segal is a crisis management expert whose advice is based on his experience as the CEO of trade associations, journalist, and PR consultant to dozens of clients. He helps ensure organizations are prepared for the worst.
He has helped clients respond to damaging allegations, issues, and situations involving sexual harassment and other criminal conduct, racially-related incidents, unfair business practices, the safety of the nation's blood supply, and more.
What You'll Learn
Here's what you'll learn at his customized, hands-on workshops or one-on-one coaching sessions:
• Steps to can take now to help prevent or manage a crisis later
• Strategies, tactics, and techniques for dealing with disasters and corporate emergencies
• Resources to manage and recover from a crisis
Segal's Most Requested Topics
• The good, bad, and ugly ways organizations have managed a crisis
• What you should do now to help prevent or manage a crisis later
• Best practices for managing the unexpected
• How to work with reporters and news organizations
• How to deliver successful presentations to any audience
Segal's Credentials
Journalist
• Former marketing strategies columnist for the Wall Street Journal's startupjournal.com
Author
• Getting Your 15 Minutes of Fame (Wiley)
• Profit by Publicity (iUniverse)
• Contributing editor, Present with Power, Punch, and Pizazz (iUniverse)
CEO
• Former CEO of the Beverly Hills/Greater Los Angeles Association of REALTORS® and the Marin Association of REALTORS® in northern California
PR Expert
• PR consultant to the National Association of REALTORS®, California Association of REALTORS®, Society of the Plastics Industry, Consumer Technology Association, Society of Manufacturing Engineers, Ogilvy Public Relations, National Center for Housing Management, federal and state government agencies, and many others
Coach and Mentor
• Spokesperson training
• Presentation skills
What People Are Saying
"Edward Segal is one of the most competent and professional experts I know in the area of public relations. He is a gifted speaker who provides "real life" how-to information in an easy to understand and entertaining manner. I have known and worked with Edward for over 20 years. If you are looking for someone who puts 110% into everything he does, Edward is your choice"
Arnold Sanow, MBA, CSP, Communications Expert
"Edward Segal is an extraordinary power source for public relations expertise. He's at the cutting edge of making things happen for clients large and small – and always attains phenomenal results"
Nido R. Qubein, Founder, National Speakers Association Foundation
"Edward Segal is a dynamic and humorous speaker whose energy and passion ensures audiences will have an entertaining and enjoyable time. From workshop sessions to keynote presentations, he consistently demonstrates that he knows how to command the attention of every person in the room. For any organization that wants to get the most bang from their buck, Edward Segal is a sure bet"
Stevens Manning, Wells Fargo Home Mortgage, Home Loan Consultant
Contact Information:
Edward Segal
www.PublicRelations.com
Washington, DC
415-218-8600 (mobile)