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    <title>Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital</title>
    <link>https://www.expertclick.com/RssFeed.aspx?nrwid=7116&amp;amp;type=releases</link>
    <language>en</language>
    <description>My Releases of ExpertClick</description>
    <pubDate>Fri, 17 Apr 2026 04:58:15 GMT</pubDate>
    <lastBuildDate>Fri, 17 Apr 2026 04:58:15 GMT</lastBuildDate>
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      <title>Thought exercise: The unexpected cash infusion</title>
      <description>It?s very hard to manage a business if you aren?t on top of the finances as well as the processes you use to make financial decisions: what are the ratios, how are you forecasting, and how are you tracking to budget?And yet, from time to time, there </description>
      <link>http://www.expertclick.com/NewsRelease/Thought-exercise-The-unexpected-cash-infusion,2026312411.aspx</link>
      <pubDate>Sun, 07 Sep 2025 08:42:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=312411</guid>
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      <title>Building Team Engagement as a Leader</title>
      <description>Have you ever had a situation where it becomes clear the people you are speaking to have become disengaged?  Or maybe the opposite: that they are so completely engaged, and you?d like to unpack why that might be so?  (Hint: the reason isn?t your ?spe</description>
      <link>http://www.expertclick.com/NewsRelease/Building-Team-Engagement-as-a-Leader,2026312310.aspx</link>
      <pubDate>Sun, 31 Aug 2025 08:40:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=312310</guid>
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      <title>Effective decision-making: RACI vs RACIO?</title>
      <description>Does this sound familiar? At one time, decisions were made quickly; everyone was on the same page, and there was a quick move to action. Then something happened. Despite a growing number of meetings designed to build consensus, decision-making became</description>
      <link>http://www.expertclick.com/NewsRelease/Effective-decisionmaking-RACI-vs-RACIO,2026311859.aspx</link>
      <pubDate>Sun, 10 Aug 2025 08:57:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=311859</guid>
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      <title>Two Post-Merger Integration Strategies</title>
      <description>Companies drive growth by building internal capacity, outsourcing work to third parties, or acquire a company and then take over their operations, marketing, etc. But what about the merger of two companies that are more-or-less equals (even though on</description>
      <link>http://www.expertclick.com/NewsRelease/Two-PostMerger-Integration-Strategies,2026311674.aspx</link>
      <pubDate>Sun, 03 Aug 2025 09:17:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=311674</guid>
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      <title>Five Questions for Assessing Project Complexity</title>
      <description>How can we set up guardrails to make our calculations more accurate and objective?Here are my quick five questions to assess how complex any given initiative will be:Is the challenge one-and-done? Or will many iterations be required before the challe</description>
      <link>http://www.expertclick.com/NewsRelease/Five-Questions-for-Assessing-Project-Complexity,2026311568.aspx</link>
      <pubDate>Sun, 27 Jul 2025 09:23:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=311568</guid>
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      <title>Client onboarding email: First step</title>
      <description>What does your client onboarding look like? Here we like to lead by example, so I?ll share my first onboarding email to new clients. (This email is one we send to our coaching clients. I have a different one for leadership retreats, and a 3rd version</description>
      <link>http://www.expertclick.com/NewsRelease/Client-onboarding-email-First-step,2026311467.aspx</link>
      <pubDate>Sun, 20 Jul 2025 09:15:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=311467</guid>
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      <title>Innovation, Quality, and the Challenge of Exceeding Client Expectations</title>
      <description>How do you know when your work is good enough?  And at what point do more iterations (more editing, more input, more meetings), no longer improve the end result, but merely make it ?different?? These are two of the most important questions at the int</description>
      <link>http://www.expertclick.com/NewsRelease/Innovation-Quality-and-the-Challenge-of-Exceeding-Client-Expectations,2026310440.aspx</link>
      <pubDate>Sun, 11 May 2025 08:40:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=310440</guid>
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      <title>Two Ways Leaders Listen</title>
      <description>We listen to uncover people?s needs. As leaders, we listen to uncover the needs of the people who report to us. We listen to understand how to get the best from them. But what is ?the best? any employee can do? How much can we ask? How much should we</description>
      <link>http://www.expertclick.com/NewsRelease/Two-Ways-Leaders-Listen,2026310335.aspx</link>
      <pubDate>Sun, 04 May 2025 08:52:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=310335</guid>
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      <title>Learning, Facilitation, and Relationship-building at Leadership Retreats</title>
      <description>What is the difference between a successful retreat, and one that is?  adequate? As a retreat leader, I?d like to think that the quality of the retreat leader (and the prep) makes a big difference, but there?s more to it.  The most successful retreat</description>
      <link>http://www.expertclick.com/NewsRelease/Learning-Facilitation-and-Relationshipbuilding-at-Leadership-Retreats,2026310237.aspx</link>
      <pubDate>Sun, 27 Apr 2025 08:50:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=310237</guid>
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      <title>Reframing: The power of yet and the power of yep</title>
      <description>I recently voted in the federal election ? and as is usually the case, the voting was held in the gymnasium of the local school.  Waiting my turn, there were the usual motivational posters, including one that proclaimed ?Believe in the power of YET?.</description>
      <link>http://www.expertclick.com/NewsRelease/Reframing-The-power-of-yet-and-the-power-of-yep,2026310158.aspx</link>
      <pubDate>Mon, 21 Apr 2025 10:51:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=310158</guid>
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      <title>Wiring Brand Values to Corporate Strategy: A Call to Action</title>
      <description>When was the last time that you looked at your organization?s values? If you?re like most leaders, the answer is ?from time to time? (which means just before you put together a town hall presentation, or just before your leadership retreat.)  If you?</description>
      <link>http://www.expertclick.com/NewsRelease/Wiring-Brand-Values-to-Corporate-Strategy-A-Call-to-Action,2026310054.aspx</link>
      <pubDate>Sun, 13 Apr 2025 08:57:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=310054</guid>
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      <title>Using Video in a Leadership Retreat</title>
      <description>Is there a role for video in leadership retreats?  Or are retreats so confidential that the presence of a camera will detract from the real conversations that need to take place?As a rule, I would not want the camera running throughout the retreat. B</description>
      <link>http://www.expertclick.com/NewsRelease/Using-Video-in-a-Leadership-Retreat,2026309936.aspx</link>
      <pubDate>Sun, 06 Apr 2025 08:55:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309936</guid>
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      <title>Building an AI Policy Template</title>
      <description>How do people in your organization know what is acceptable to do with AI (ChatGPT, Claude, etc) and what they should avoid?  While training is obviously important ? what are you actually training on? Yes, how to use the tools, but how about addressin</description>
      <link>http://www.expertclick.com/NewsRelease/Building-an-AI-Policy-Template,2026309820.aspx</link>
      <pubDate>Sun, 30 Mar 2025 09:23:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309820</guid>
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      <title>CRM: The One Source of Truth</title>
      <description>Despite having a CRM, do opportunities still slip through the cracks?  Or perhaps that despite your best efforts, the CRM doesn?t actually reflect the huge amount of your business development efforts?  So here?s a call-out and another question: where</description>
      <link>http://www.expertclick.com/NewsRelease/CRM-The-One-Source-of-Truth,2026309714.aspx</link>
      <pubDate>Sun, 23 Mar 2025 08:49:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309714</guid>
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      <title>Defining a leadership retreat?s objectives</title>
      <description>?We need to get on the same page.? It?s a common refrain when organizing corporate retreats, and on the surface, it seems straightforward enough. But is ?getting on the same page? really what your team needs? The difference between a stated objective</description>
      <link>http://www.expertclick.com/NewsRelease/Defining-a-leadership-retreats-objectives,2026309588.aspx</link>
      <pubDate>Sun, 16 Mar 2025 09:17:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309588</guid>
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      <title>Why you should never use an internal retreat facilitator</title>
      <description>As a member of the leadership team, you?ve been tasked with organizing the annual offsite for your team. Inevitably, a question comes up: should I plan and facilitate the meeting myself, or hire an external person or company to do this?As a member of</description>
      <link>http://www.expertclick.com/NewsRelease/Why-you-should-never-use-an-internal-retreat-facilitator,2026309489.aspx</link>
      <pubDate>Sun, 09 Mar 2025 09:19:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309489</guid>
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      <title>Getting Better at Closing the Sale</title>
      <description>?I need to get better at closing the sale.? This is what a coaching client said to me the other day. (Relevance note: if you?re not selling externally, you?re selling your ideas to your colleagues.)If you?ve ever said ? or heard someone say ? that th</description>
      <link>http://www.expertclick.com/NewsRelease/Getting-Better-at-Closing-the-Sale,2026309363.aspx</link>
      <pubDate>Sun, 02 Mar 2025 09:10:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309363</guid>
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      <title>The goal of a retreat is not a retreat?</title>
      <description>It?s that time of year again ? the annual management retreat. It?s at an exciting venue, and you?re looking forward to a great time. There is a fun behind-the-scenes tour of a local business, several gourmet meals from a Michelin-starred chef, and to</description>
      <link>http://www.expertclick.com/NewsRelease/The-goal-of-a-retreat-is-not-a-retreat,2026309250.aspx</link>
      <pubDate>Sun, 23 Feb 2025 08:52:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309250</guid>
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      <title>The Retreat Expectations Gap: What Clients ask for vs what they need</title>
      <description>As a leader, when you identify a problem and propose a solution ? whether it?s leadership training, a retreat, or coaching ? how can you be sure that there isn?t a gap between your understanding, and the underlying organizational reality? Understandi</description>
      <link>http://www.expertclick.com/NewsRelease/The-Retreat-Expectations-Gap-What-Clients-ask-for-vs-what-they-need,2026309155.aspx</link>
      <pubDate>Sun, 16 Feb 2025 08:54:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309155</guid>
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      <title>Trust on the client journey</title>
      <description>Beyond market research (or declining sales), how do you know if you?re building trust in the marketplace? or losing it?It?s far more useful to understand that you have a leaky ship far before it starts to sink. And there is a powerful marketing techn</description>
      <link>http://www.expertclick.com/NewsRelease/Trust-on-the-client-journey,2026309051.aspx</link>
      <pubDate>Sun, 09 Feb 2025 09:01:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=309051</guid>
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      <title>Anti-marketing: Nine trust-busting activities</title>
      <description>With so much written about how to earn trust, is there anything that you are doing that actually accomplishes the opposite? Before singing choruses of ?not me, not me? consider the following not-so-obvious trust-busting activities. Do any apply?Failu</description>
      <link>http://www.expertclick.com/NewsRelease/Antimarketing-Nine-trustbusting-activities,2026308935.aspx</link>
      <pubDate>Sun, 02 Feb 2025 09:15:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308935</guid>
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      <title>What disruptors have in common</title>
      <description>Are disruptive companies smart? Or lucky? Or, are there common factors that many of these companies just happen to have?Are disruptive companies smart? Or lucky? Or, are there common factors that many of these companies just happen to have?It certain</description>
      <link>http://www.expertclick.com/NewsRelease/What-disruptors-have-in-common,2026308896.aspx</link>
      <pubDate>Thu, 30 Jan 2025 11:15:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308896</guid>
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      <title>A Web Page Call to Action (CTA)</title>
      <description>How many different ways can you put together a webpage call-to-action (CTA)?  While the number literally is limitless, there is no doubt that any CTA is better than a button which says ?submit?.Taking a step back, why do people land on a particular w</description>
      <link>http://www.expertclick.com/NewsRelease/A-Web-Page-Call-to-Action-CTA,2026308709.aspx</link>
      <pubDate>Sun, 19 Jan 2025 09:03:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308709</guid>
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      <title>Moving your Community From Facebook to your Own Platform</title>
      <description>Does this scenario sound familiar?  You have built a vibrant community with much engagement? on Facebook.But you now have a growing concern that Facebook will eventually make a change that will trash ? or at least significantly stunt ? your business </description>
      <link>http://www.expertclick.com/NewsRelease/Moving-your-Community-From-Facebook-to-your-Own-Platform,2026308588.aspx</link>
      <pubDate>Sun, 12 Jan 2025 09:22:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308588</guid>
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      <title>Two Approaches to Developing Thought Leadership Focus</title>
      <description>What do you do, if you are one of those people who have two very distinct areas of expertise? After all, a well-known expression is that you ?get rich in the niche?, suggesting that if you do not have exceptional focus, you will never develop the rep</description>
      <link>http://www.expertclick.com/NewsRelease/Two-Approaches-to-Developing-Thought-Leadership-Focus,2026308497.aspx</link>
      <pubDate>Sun, 05 Jan 2025 09:23:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308497</guid>
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      <title>Using Inbound Marketing Content in an Outbound Marketing Strategy</title>
      <description>Most content marketing strategies are designed to improve discoverability or stimulate inbound calls.  But can inbound marketing materials be used in an outbound marketing and business development context?The answer is unreservedly yes. But it takes </description>
      <link>http://www.expertclick.com/NewsRelease/Using-Inbound-Marketing-Content-in-an-Outbound-Marketing-Strategy,2026308463.aspx</link>
      <pubDate>Thu, 02 Jan 2025 09:48:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308463</guid>
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      <title>Using Inbound Marketing Content in and Outbound Marketing Strategy</title>
      <description>Most content marketing strategies are designed to improve discoverability or stimulate inbound calls.  But can inbound marketing materials be used in an outbound marketing and business development context?The answer is unreservedly yes. But it takes </description>
      <link>http://www.expertclick.com/NewsRelease/Using-Inbound-Marketing-Content-in-and-Outbound-Marketing-Strategy,2026308409.aspx</link>
      <pubDate>Sun, 29 Dec 2024 08:52:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308409</guid>
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      <title>Nine Digital Transformation Thought-Starters</title>
      <description>Is your digital transformation effort driven by a ?let?s-install-this-shiny-software? mindset, rather than a ?let?s-drive-ROI? one? (Of course not!)One of the more powerful ways to make sure that any transformation effort actually does drive ROI is t</description>
      <link>http://www.expertclick.com/NewsRelease/Nine-Digital-Transformation-ThoughtStarters,2026308336.aspx</link>
      <pubDate>Sun, 22 Dec 2024 08:53:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308336</guid>
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      <title>Email Lead Magnets</title>
      <description>Most marketers understand the power of web-based lead magnets. The seemingly ubiquitous ebook, white paper, assessment, or swipe file that you can download, in exchange for your contact information.Supposedly, the lead magnet will ?attract? leads-a-p</description>
      <link>http://www.expertclick.com/NewsRelease/Email-Lead-Magnets,2026308217.aspx</link>
      <pubDate>Sun, 15 Dec 2024 08:27:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308217</guid>
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      <title>Building Trust with Marketing Automation for Lead Magnets</title>
      <description>Do you really understand how funnels work online? Most do but often miss the key rudiments that will make the difference between a great outcome and a lackluster one.In case this is completely new to you, ?Funnel 101? for lead magnets can be simplifi</description>
      <link>http://www.expertclick.com/NewsRelease/Building-Trust-with-Marketing-Automation-for-Lead-Magnets,2026308087.aspx</link>
      <pubDate>Sun, 08 Dec 2024 08:27:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=308087</guid>
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      <title>Killing the Trust Killers</title>
      <description>In a previous post, I described thirteen trust killers. If you haven?t already addressed each of them, here is how I would help you complete the job:Unnecessary web and app trackers: Minimize the use of the trackers, and when they are used, only requ</description>
      <link>http://www.expertclick.com/NewsRelease/Killing-the-Trust-Killers,2026307961.aspx</link>
      <pubDate>Sun, 01 Dec 2024 08:30:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=307961</guid>
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      <title>Social Influencer Measurement Platform</title>
      <description>Likes, Shares, Followers, Connections, Engagement, and Views. Supposedly, the more of these that you have, the more influence you have. Yet if influence is so important, why not put these into the hopper, and come up with a score? The higher your sco</description>
      <link>http://www.expertclick.com/NewsRelease/Social-Influencer-Measurement-Platform,2026307857.aspx</link>
      <pubDate>Sun, 24 Nov 2024 09:16:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=307857</guid>
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      <title>What Digital Transformation is Not</title>
      <description>How do you define Digital Transformation? Depending on where you are coming from, the definition can be vastly different? with vastly different consequences. Define it too narrowly, then opportunity is lost. Define it too widely, then nothing gets do</description>
      <link>http://www.expertclick.com/NewsRelease/What-Digital-Transformation-is-Not,2026307717.aspx</link>
      <pubDate>Sun, 17 Nov 2024 08:36:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=307717</guid>
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      <title>Webinar Goals: Education or Lead Gen?</title>
      <description>Are you really getting the most from your webinar marketing efforts? Or, perhaps, you?re sick of the greasy high-pressure approaches that so often are used during the webinar? So much has been written about so-called webinar best practices, but not s</description>
      <link>http://www.expertclick.com/NewsRelease/Webinar-Goals-Education-or-Lead-Gen,2026307584.aspx</link>
      <pubDate>Sun, 10 Nov 2024 09:23:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=307584</guid>
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      <title>Building your Top-Line with Partnerships</title>
      <description>How successful have your partnerships been to building your top-line? If you?re like most organizations, it is often a hit-or-miss? but does it have to be?The key to a successful partnership program is to recognize that there has to be something in i</description>
      <link>http://www.expertclick.com/NewsRelease/Building-your-TopLine-with-Partnerships,2026307470.aspx</link>
      <pubDate>Sun, 03 Nov 2024 09:14:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=307470</guid>
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      <title>Content Marketing: Time-Bound vs. Evergreen Content?</title>
      <description>Here?s the conundrum: create up-to-the-minute content that has a best-before date of ?tomorrow?, or create evergreen content that will remain relevant for months (or years) to come? How do you decide which strategy makes sense for you, and why you mi</description>
      <link>http://www.expertclick.com/NewsRelease/Content-Marketing-TimeBound-vs-Evergreen-Content,2026307346.aspx</link>
      <pubDate>Sun, 27 Oct 2024 09:00:00 GMT</pubDate>
      <guid>http://www.expertclick.com/NRWire/Releasedetails.aspx?id=307346</guid>
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