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Blog Posts
 Date Title
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11/23/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Building an Effective Message Map for Your Email Campaign
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11/12/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Test Your Above-the-Fold Wireframe to Improve Revenue (A Case Study)
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11/11/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 MORE Tips for More Effective Automated Email Programs
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11/10/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
LinkedIn: Fail — How confident are you in your data?
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11/04/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for More Effective Automated Email Programs
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10/26/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: Do Personalized Logos Increase Revenue?
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10/24/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Making Better Use of Images in Your Email Messages
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10/07/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Personalization and Email Performance (A Case Study)
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09/30/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
A Tale of Two Purchased Lists (A Case Study)
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09/29/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for More Effective Call-to-Action Links and Buttons
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09/22/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: How many products does it take to optimize revenue?
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09/20/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Improving the Body Copy of Your Email Messages
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09/18/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Holiday Prep: Best Day to Send Email (A/B Split Test)
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09/16/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Better Subject Lines, Preheader Text, and Headlines
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09/13/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
43% increase in revenue with a holiday campaign! Here’s how we did it…
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09/01/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Proof that Click-through Rate is NOT a Good KPI
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08/29/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: Strategic Resend, 25% More Revenue
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04/17/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: Subject Line Change Increases Revenue by 9%
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03/22/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Leveraging the Email Marketing Funnel to Boost Your Bottom-line Performance
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03/22/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Leveraging the Email Marketing Funnel to Boost Your Bottomline Performance
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03/14/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: More Product Blocks, Less Revenue
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02/17/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: 63% Lift in Revenue from a Simple Subject Line Test
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02/10/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: Less Copy Generates a 918% Lift in Email Revenue
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02/01/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: 61% Decrease in Revenue-per-Email (RPE), but We Still Learned a F...
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