Wednesday, January 16, 2019
rbb Communications has acquired Miami-based publicity and consulting practice Z|COMM.
Financial terms of the transaction weren’t publicly disclosed.
Z|COMM specializes in luxury lifestyle and real estate. Formerly known as ZMPR, it counts The Related Group, Artefacto, Perry Ellis International and One Thousand Museum by Zaha Hadid Architects as clients. The agency was founded in 2001 by Amy Zakarin, who also serves as president.
Z|COMM retains its current name and branding in light of the acquisition. Zakarin joins the agency in a yet-disclosed senior position.
The acquisition, which now brings rbb’s total staff roster to 90, is only the latest in what has been an agency purchasing spree for the Miami-based independent marketing PR firm. The agency in recent years also acquired full-service advertising and marketing outfit OutOfTheBlue Advertising, web search and digital marketing shop SpiderBoost Interactive and social media unit Digital Park.
rbb, which specializes in consumer, health, food/beverage, travel, entertainment and professional services PR, was founded 1975. It accounted for more than $11 million in net fees last year, according to O’Dwyer’s rankings of PR firms.