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naboe event Bob London
National Association of Business Owners and Entrepreneurs National Association of Business Owners and Entrepreneurs
Rockville, MD
Friday, November 3, 2017


As a Member of the Board of Directors of NABOE I would like to invite you to our special event  focusing on the needs of CEOs, owners, "C" level executives and other senior management staff.

A National Association of Business Owners & Entrepreneurs (NABOE) Special Event:

Special Guest Speaker and Entrepreneur, Bob London

You Are Not Your Customer

5 Questions that will Reveal Your Customer's True Perspectives

Everything great that's ever happened in business started with understanding the customer's perspective. But too many CEOs, business owners and (gasp!) marketers skip that critical step. They believe they instinctively know what the customer needs and wants. So they make decisions without ever asking the right questions. The result? A world of ineffective, "me too" marketing that doesn't resonate with the target. Bob London will show you how to solve this problem by providing five highly provocative, insight-producing questions that your customers (and prospects) will be happy to answer. Their responses might surprise you—and will definitely help you improve your positioning and messaging based on what's important from the customer's perspective. All you need to do is ask them.


Thursday, November 9th, 2017

7:15am-9:30am EST

Columbia Country Club

7900 Connecticut Avenue

Chevy Chase, MD 20815

Registration is required: http://naboenov.eventbrite.com

Ines LeBow is the CEO, Transformation Executive for ETS. She is a known catalyst for business operations, bringing 30+ years of hands-on experience. Ines has a long history of being recruited into senior executive roles to improve the execution of business operations and to drive revenue growth. Properties. You can see her LinkedIn Profile at www.linkedin.com/in/ineslebow, view the ETS website at www.transformationsolutions.pro, or email her directly at ilebow@transformationsolutions.pro.

News Media Interview Contact
Name: Ines LeBow
Title: CEO
Group: Enterprise Transformation Solutions
Dateline: Rockville, MD United States
Direct Phone: 314-578-0958
Cell Phone: 314-578-0958
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