Home > NewsRelease > ZEN - The Zone of Essential Negotiation
ZEN - The Zone of Essential Negotiation
Andreas Buergi, PhD Andreas Buergi, PhD
For Immediate Release:
Dateline: Nuolen,
Tuesday, April 6, 2021




The ZEN of negotiation doesn’t try to blast itsway through potential roadblocks by taking massive action, risking hugecollateral damage in the process of forcing success and the desiredbreakthrough to happen.

Instead, it gently moves the superficial noise,the drama and distractions out of the way, focusing calmly on the essence ofwhat is really going on below the surface.

It shifts the focus away from the irritatingsymptoms towards a precise understanding and treatment of the root cause.

ZEN invites us to gain a deep, honestunderstanding of who we really are, what we truly want – and why.

Our motives are often caused by a sense of lackresulting from the frustrating gap between where we are and where we wish tobe.

ZEN teaches us to fully engage with this cognitivedissonance and the explosive energy inherent in the conflicts we encounterduring our negotiations, elegantly redirecting their course towards thecreation of a surprisingly successful outcome, in the best and highest interestof all parties involved.

News Media Interview Contact
Name: Andreas Buergi, PhD
Group: Living Water Institute Ltd.
Dateline: Nuolen, Switzerland
Direct Phone: +41 55 440 85 58
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