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Yogi Influencers Caught In A Bind
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Monday, July 15, 2019

 
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A Cautionary Lesson For Subscription Businesses Leveraging Influencers.

In a cautionary lesson for subscription businesses leveraging influencers, An advertising campaign on Instagram came to its attention pursuant to its own monitoring program. the Electronic Retailing Self-Regulation Program (ERSP) of the Better Business Bureau (BB)found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).

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Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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