Sunday, March 1, 2020
Yes, We Both Hate Kale, But Then What?
What these primary elections demonstrate to me is that you have to be FOR something, you can’t just be AGAINST something. I want to know how you intend to improve my condition.
The same pertains to clients. We’re all against involuntary attrition, excess expenses, absenteeism, management/labor conflict, yada yada yada.
But I don’t need an ally in my unhappiness, I need a partner to create my happiness.
How am I better off once you walk away?
Answer that question superbly well and you’ll have more business than you’d ever imagined.