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Wonder Women: Add These 5 Empowering Panels to Your CES Bucket List
From:
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Monday, January 07, 2019

 
We see a white archway with a CES sign affixed to it, crowds rush underneath it.

We see a white archway with a CES sign affixed to it, crowds rush underneath it.
Every January, industry leaders and innovators flock to Las Vegas for the Consumer Electronics Show (CES). The conference serves as a global stage for companies to present their newest innovations and for changemakers to discuss what’s next in the world of technology and business. This year, we’re proud to see women leading several panel discussions and showing off how they’re building brands and programs with a female-focused approach. See our favorite women-led panels below and be sure to check them out at CES!

Future Focus: With Forbes’ Most Influential CMOs

Date: Monday, January 7th
Time: 3:30-4:30 p.m.
Location: ARIA, Level 3, Primrose Ballroom 2-3
Description: Female leaders from Forbes’ list of the World’s Most Influential CMOs join editor Jenny Rooney in conversation to explore growth priorities, game-changing technologies, engaging customers and building brands and businesses. They’ll discuss trends and the challenges keeping them up at night.
Moderator:
  • Jenny Rooney, Editor, CMO Network Forbes
Panelists: 
  • Aimee Lapic, CMO, Pandor
  • Susan Vobejda, CMO, Trade Desk
  • Deborah Wahl, CMO, Cadillac

BYOB: Be Your Own Boss

Date: Wednesday, January 9th
Time: 10:30-11:00 a.m.
Location: ARIA, Level 2, Mariposa Ballroom
Description: What happens when the some of the fastest growing, female-owned tech companies in the U.S. combine forces for good? Alice, Brit + Co, and Bumble are creating an epic movement to inspire and equip millions of women to be their own boss (BYOB).
Panelists:
  • Jill Braff, President, Brit + Co
  • Elizabeth Gore, President, Alice—HelloAlice.com
  • Alex Williamson, Bumble

C Space Storyteller: Elle

Date: Wednesday, January 9th
Time: 12:00-12:30 p.m.
Location: ARIA, Level 2, Mariposa Ballroom
Description: This discussion explores technology’s impact on storytelling from the female perspective. Discover how the largest international fashion magazine (ELLE), a household name tech company (HP), a disruptive social media platform (Instagram) and an influencer utilize technology to enrich storytelling across categories.
Panelists:
  • Jenna Blaha, Technology Editor & Strategic Projects, Elle
  • Claudline Cazian, Head of Entertainment Partnerships, Instagram
  • Karen Kahn, Chief Communications Officer, HP

WWE’s Women’s Evolution with Stephanie McMahon

Date: Wednesday, January 9th
Time: 2:05-2:25 p.m.
Location: ARIA, Level 1, Joshua 9
Description: In February 2015, WWE fans demanded that the brand elevate female Superstars to be equal to men. Since then, the Women’s Division has undergone a tremendous transformation to answer this global call-to-action and enhance WWE’s business, including nearly doubling the number of women on its roster, increasing the number of female viewers and hosting the first women’s only Pay-Per-View event this past October. Stephanie McMahon will discuss how listening and engaging with your audience has shaped WWE’s brand development and business growth.
Panelists:
  • Stephanie McMahon, Chief Brand Officer, WWE

Invest in Girls: How Closing the Gender Gap In Technology Is Good for Business

Date: Wednesday, January 9th
Time: 5:15 p.m.- 6 p.m.
Location: The Girls’ Lounge @ CES, Encore Hotel, Penthouse Suite
Description: Around the world, we’re witnessing increased investment in tech-based educational programs for Girls. This is a step in the right direction as women are drastically underrepresented in the tech and media industries. In this conversation, tech leaders discuss best practices for preparing young women to be technically proficient and prepared to thrive in male-dominated environments. They will also discuss how investing in girls’ STEM programs can ultimately drive business outcomes.
Throughout the week, the Girls Lounge will also be running a special activation where guests will be able to program and drive Sphero (a robotic ball) to paint a #FUTURETECHBOSS masterpiece. Black Girls Code will then donate the painting to local schools in BGC chapter areas. Student Ambassadors from the organization will also be in attendance to showcase how fun it is to learn the fundamentals of computer science and be builders of their own future.
Moderator:
  • Alvin Bowles, Vice President, Publisher Sales and Operations, Facebook
Panelists:
  • Lisa Sherman, President and CEO, The Advertising Council
  • Shelley Zalis, CEO, The Female Quotient
  • Kimberly Bryant, Founder and CEO, Black Girls Code
Which panels at CES do you plan to attend? Comment below with what your favorite events are and what you’re most looking forward to at this year’s conference!
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