Monday, December 27, 2021
How do you reactivate your churned subscribers? Do you have a campaign inviting past subscribers to rejoin your subscription? If not you are missing out on a huge opportunity.
Rather than accepting a cancelation as a rejection, assume cancelations means, “not yet.” Let’s juice up your offer to help your subscriber make the leap back into your subscription program.
Most subscription businesses lump past subscribers in with unconverted leads, if they communicate with them at all.
When done well, reactivation campaigns can have a large positive impact on your subscription growth. And, once set up, it’ll continue to work to grow your recurring revenue for months.
This episode of Be Unleavable Subscription Growth breaks down the five elements of subscriber recovery campaigns. This is a lucrative subscriber growth system EVERY subscription business should be using to maximize growth.
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
