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Why Do Smart DOctors Make Dumb Financial Choices?
From:
Vicki Rackner MD ---  Selling to Doctors Vicki Rackner MD --- Selling to Doctors
For Immediate Release:
Dateline: Minneapolis, MN
Tuesday, February 18, 2020

 
After interviewing hundreds of doctors about their money stories, a recurrent theme emerged: money is not working for them. 

Dr. Adam said it best, "Why do smart people like me make such stupid money choices?" 

You put your clients' hard-earned dollars to work making money. Your results are objectively measured in dollars and cents. You help doctors manage their OUTER WORLDS.
That’s not what doctors mean when they say money is not working for them. Instead, they are referring to the drama surrounding their relationships with money. It's about what's happening in their INNER WORLDS.  Many doctors experience MONEY DRAMA.

Here are three ways MONEY DRAMA presents itself in doctors' lives:

  • Inner Conflicts  Money is often associated with anxiety, embarrassment, guilt and shame. This can keep doctors from reaching out to you for help.
  • Conflicts with Others  Money often becomes the source of conflict within marriages and families. 
  • Mysterious Forces that Drive Unwanted Money-related Behaviors This might include over-spending, jumping into Dumb Doctors Deals (DDD’s)  or never truly enjoying the things their money can buy because it’s so painful to part with money.
Many doctors believe that their money drama would go away if they just had more money. You know how wrong that is!

While it's true that MONEY DRAMA can get in the way of building wealth, more money usually leads to more drama.

Further, their money drama could keep them from building a relationship with YOU.

This first step is recognizing it exists. Here are two questions you can ask prospects and clients to help you take the first step of ending money drama:
What are three ways your money-management style is working for you? You might hear, “I do a good job of saving.” Or, “I’m generous with others.” Or, “I now know my monthly expenses.”  
What are three ways that your money-management style is NOT working for you?  You might hear, “I have ongoing fights about money.” Or, “Money just slips through my fingers.” Or ,“I get so anxious about money that I just ignore it.”

You can help doctors end the money drama.  

News Media Interview Contact
Name: Vicki Rackner MD
Group: Targeting Doctors
Dateline: Mercer Island, WA United States
Direct Phone: (425) 451-3777
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