As you may know from reading several articles on the basics of digital marketing, there are some touch bases that you need to cover before you can have the ball rolling. One of these touch bases is lead generation. If your business model is the framework of your venture, then lead generation most certainly is its lifeblood.

In essence, lead generation in digital marketing is a particular business’ way to turn visitors of their digital assets into prospective clients or customers. One instance where this can be seen is through social media. In the recent years, social media has shifted from being exclusively personal to a platform where businesses can have a presence as well. The reason?

The social media space is where businesses can reach out to prospective clients at a space where they usually are, and have a higher likelihood for them to be turned into a lead.

Have you ever encountered ads on Facebook that are eerily timely? For example, while scouting for hotels to stay at while on vacation, did you come across a sponsored post for a hotel deal seconds after? This is one of the good things about lead generation-the technology behind it is sophisticated enough to be a step ahead of your needs, or at least target you with information that is relevant to you. This technology is not exclusive in social media, but in all other forms of digital marketing as well.

One of the advantages of online marketing versus offline is that you can be more spot-on with your leads. Meaning, you can have a semblance of “targeting” whom you will share your information (whether an ad, an email, or what not) with, and more often than not, these are people who have a higher likelihood of engaging with you. This seems more efficient than a print ad where you blindly count impressions, and you do not even know if the right people are seeing your print ad, right?

There are thousands of lead generation tips and resources that could provide you the direction on how to do this type of strategy.

There is more than one way to generate leads for your business, and the best way to go about it is knowing more about what options you have. Don’t be afraid of exploring lead generation because the beauty of this is that you can actively tap each prospective customer, so you get your investment’s worth.