Advertiser Sentiment Study Shows Positive Trends in Podcast Advertising. In advance of today’s IAB Podcast Upfront taking place in New York City today (10/16), Westwood One commissioned a study by Advertiser Perceptions to get a handle on podcast advertising sentiment among agencies and advertisers.  The study compares results from the first questionnaire of some 300 agency and marketer respondents in 2015 with this year’s responses.  It indicates that the number of advertisers considering podcast advertising this year is holding steady compared to 2018, with 42% of agencies and marketers definitely considering podcast ads in the next six months.  That’s up from the 18% considering podcast advertising in September of 2015.  As far as actual usage goes, 39% of agencies and marketers are currently advertising in podcasts, up from 32% in May 2018 and up from 15% in September of 2015.  See the Westwood One blog post here.

iHeartMedia’s KFI, Los Angeles and Voice Coach Roger Love Launch Podcast. A new iHeartRadio Original Podcast is being launched by iHeartMedia’s KFI, Los Angeles and renowned voice coach Roger Love.  Titled, “Love Your Voice,” the program is designed to “take listeners on a journey to discover how their voice can positively affect all aspects of their life, from personal to business.  Using real life examples, and with the help of some of his celebrity students like actor Eric McCormack, host Roger Love will help listeners ‘Love Your Voice,’ and then use that voice to change their life.”  Love says, “Our voice tells people a lot about us.  From breathing to melody and tone, your voice can determine the quality of your life and how much success you achieve.  In this new podcast, I’ll take my more than 30 years of experience with singers, actors, actresses, and public speakers and teach you how subtle changes to the way you breathe and speak can change your voice for the better.”

Jim Bohannon Is This Week’s Guest on Harrison Podcast.  Perennial TALKERS “Heavy Hundred” star Jim Bohannon is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.”  Next year marks the Cumulus Media/Westwood One personality’s 60^th anniversary in radio.  Harrison and Bohannon discuss the mega-changes that have occurred in the radio business over the past six decades, taking a seasoned look at the current state of the medium and its trajectory going forward including a fascinating analysis on the ever-changing relationship between content and platform.  They also discuss the implications of the disappearance of the local radio station as a community cultural center.  To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of the TALKERS email newsletter and on every page of Talkers.com.

Democratic Debate/2020 Presidential Race, Impeachment Inquiry, Ukraine Controversy, U.S. Pulls Out of Syrian Conflict, Catch and Kill Book, U.S.-China Relations/Hong Kong Bill, and Brexit Among Top News/Talk Stories Yesterday (10/15). Last night’s Democratic debate and the 2020 presidential race; the Democrats’ impeachment inquiry against President Trump; the controversial Ukraine dealings involving Hunter and Joe Biden and Trump attorney Rudy Giuliani; the state of the war in Syria after the U.S. withdrawal; the controversy surrounding Ronan Farrow’s Catch and Kill book; the trade negotiations between the U.S. and China and the Hong Kong bill making its way through congress; and the U.K.’s Brexit procedure were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Station Manager Position in Cincinnati. Christian broadcaster Pillar of Fire has a station manager position open in Cincinnati.  The post says: Are you looking for a job with purpose? Contemporary Christian music station “STAR 93.3” (WAKW) Cincinnati is looking for a qualified, well-rounded individual to oversee and ensure the smooth daily operation and growth of the radio station.  This position involves managing the staff, administrative, compliance, technical, program, fundraising, and sales aspects of the station.  Reporting to the network director of broadcasting, the station manager is responsible for fostering the positive organizational culture, personality, listener growth, and financial viability of the station and representing the station at local and industry-wide events.  Job requirements include a bachelor’s degree, commitment to excellence, and at least 5 years of successful radio station management.  ‘STAR 93.3’ offers a positive working environment.  Send your resume to: hr@star933.com.  No calls please.  EOE.

Tags: Eric McCormack, IAB Podcast Upfront, iHeartMedia, KFI, Los Angeles, news/talk radio, podcast advertising, Talkers Magazine, Westwood One

Category: Front Page News, Industry News