For Immediate Release:

Wednesday, June 8, 2022

Mike “Bax” Baxendale, Morning Talk Show Co-Host at ‘Rock 102,’ Springfield is This Week’s Guest on Harrison Podcast. Often referred to by Michael Harrison as a “talk radio pound-for-pound champion” Mike “Bax” Baxendale – who has reigned over Western Massachusetts radio ratings and revenue for the past 27 years on an extraordinary level – is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Known to his loyal legion of listeners simply as “Bax,” Baxendale has been enormously successful as a key member of the evolving WAQY “Rock 102” morning team since 1995 and is still going strong. First, he enjoyed an amazingly long run with talented co-host John O’ Brien (Bax & O’ Brien) and now the momentum continues with co-hosts Steve Nagle and Dave Coombs (“Bax, Steve and Dave”). See photo (l-r) Bax, Steve Nagle and Dave Coombs. Bax has become, according to Harrison, “a quintessential example of the notable breed of radio talker operating within the context of a duo or team on a music FM station where politics is mostly local, unpredictably non-partisan and not the only focus of interest.” Harrison continues, “This hard-working broadcaster talks politics, music, sports, and a wide scope of day-to-day issues and his range covers silly to serious, irreverent to respectful.” Harrison and Bax talk about the business realities faced by duos and teams on radio as well as the differences between how talk show hosts on music radio stations approach their audiences in terms of subject matter and attitude and those who perform on traditional news/talkers. Harrison refers to his own talk roots in FM music radio. To listen to the podcast in its entirety, please click here.

TALKERS 2022 Convention Takes Place Friday at Hofstra University. The 25^th annual installment of the talk media industry’s longest-running, largest and most important convention, TALKERS 2022, is taking place this Friday, June 10 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. Its speaker lineup and attendees comprise a “who’s who” of the talk media industry and its agenda will boldly address the most compelling industry issues of the modern era. The event is an advance sellout and you can see the complete up-to-date agenda and information about last minute sponsorship opportunities and hotel accommodations here.

Steve Cochran to Host Morning Drive on WLS-AM, Chicago. Chicago media personality Steve Cochran is joining Cumulus Media to host the morning drive show on news/talk WLS-AM, effective June 15. Cochran served as morning drive host at Nexstar Media’s crosstown news/talk WGN-AM from 2013 to 2019. He’s been

producing two podcasts since his exit from WGN – one titled “Live from My Office” and another with Patty Steele called “The Deep 6 with Patty Steele – both of which he says he’ll continue to produce, according to a report by Chicago media writer Robert Feder. Cochran is taking over the morning show from Bruce St. James, who was brought in from Phoenix in December of 2020 to host the morning show after Erich Mancow Muller exited the station. WLS program director Stephanie Tichenor says, “I’m delighted to welcome Steve to our team, where I know he will bring his wisdom, wit, and political prowess to morning drive. Our listeners need a place to feel safe to express their opinions while having a destination for entertainment, news, and, of course, conservative conversation. Steve will provide that for our Chicagoland audience. I’m looking forward to growing 890 with Steve Cochran in the mornings.” Cochran comments, “Like thousands of others, I did my homework listening to The Big 89 WLS when I was a kid. It’s an honor to say those call letters, and I can’t wait to get started.” Cochran is represented by John McConnell at Workhouse Media.

Adrian Warren Named VP of Sales for iHeartMedia Jacksonville. Radio sales pro Adrian Warren is named vice president of sales for iHeartMedia’s Jacksonville cluster, effective June 13. The company says that in this role, Warren will be responsible driving revenue across the market’s entire broadcast and digital cluster, with a specific focus

on WJBT-FM, WSOL-FM and the Black Information Network. Warren most recently served with Radio One in Indianapolis as digital sales manager and local sales manager. iHeartMedia area president for North Florida Paul Rogers comments, “I’m really excited to have Adrian join our leadership team here on the First Coast of Florida. His track record, personal character, and specific experience with some of the same diverse brands we represent here in Jacksonville were a perfect fit for us, and we were fortunate to get him. I’m confident he’ll help us get back to our market-leading revenue position.”

TALKERS News Notes. Chicago media writer Robert Feder reports that Lizzie Baumgartner is returning to Audacy’s all-news WBBM-AM/WCFS-FM to serve as managing editor of podcasts. Most recently, she’s been serving the company as audio production coordinator for its alternative rock and country stations. Her previous role with WBBM was as assistant producer…..A number of executive promotions are taking place at Triton Digital. Stephanie Donovan is now global head of revenue. Alex Fournier is named chief technology officer. Benjamin Masse rises to chief product officer, and Molly Glover Gallatin joins the executive team as SVP of marketing and Jelli customer experience. Triton says the promotions “further support the company’s recent integration of Jelli to accelerate the development of innovative technology that serves the entire audio ecosystem across radio, streaming, and podcasting.”…..SiriusXM is presenting coverage of the Belmont Stakes, the third and final jewel of thoroughbred racing’s 2022 Triple Crown, this Saturday, June 11 from Belmont Park in Elmont, New York. The wire-to-wire race broadcast of the Belmont Stakes is provided by NBC Sports Audio Network.

Primary Elections/Donald Trump & the GOP, January 6 Hearings, the Economy, Russia-Ukraine War, Gun Violence-Legislation, and COVID-19 Among Top News/Talk Stories Yesterday (6/7). Tuesday’s primary elections for the November midterms and Donald Trump’s influence over the GOP; Thursday’s hearings before the January 6 Committee; the soaring price of gasoline & food, plummeting tech stocks and concerns about a recession; Russia’s ongoing invasion of Ukraine and its effect on the global economy; reactions to the recent episodes of gun violence and attempts at gun legislation; and the status of COVID-19 in the U.S. were some of most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Binnie Media Seeks Radio Talent. Binnie Media in New England is hiring! Locally owned and operated, Binnie Media has radio stations in multiple formats throughout New Hampshire, Maine, and Vermont. We are looking for go-getters – proactive talent

with a strong desire to win – individuals who want to be part of a team of hard-working passionate people. We are looking for full-time, part-time, and voice-track air talent; news reporters and writers; producers, promotions pros, and programmers. Please send along your resume, a recent aircheck, and a brief overview of your experiences to VP programming Heath Cole & director of brand operations Michael Czarnecki at hcole@binniemedia.com and mczarnecki@binniemedia.com
Binnie Media is an Equal Opportunity Employer.

Tags: Adrian Warren, Bruce St. James, Chicago, Cumulus Media, Erich Mancow Muller, iHeartMedia, Jacksonville, John McConnell, news/talk radio, Nexstar Media, Paul Rogers, Radio One, Stephanie Tichenor, Steve Cochran, Talkers Magazine, WGN-AM, WLS-AM, Workhouse Media

Category: Front Page News, Industry News