If you want to compete with your “BIG” competitors, you need amazing content. 

1. Identify your unique value proposition

Your website should answer the why and how of your home care agency, explaining how your services and process provide value to your clients.

Your value proposition should address these things, and it should be unique from other home care agencies so that you can differentiate yourself from your competitors.

Use this as a basis for the content you create for your website.

Your unique value proposition should be prominent on your website and weaved throughout your content.

Making sure that your content is targeted and relevant to the people you want to reach is critical to the success of your site.

2. Conduct a website content audit

What content needs to be re-written?

Document all of the content you currently have and then identify what can stay, what needs to be refreshed and what needs to go.

This will give you a clear picture of how much new content you need to create and where to start.

3. Target each of your client-types (aka personas)

When creating website content, home care agencies often think about what they want to say instead of what their audience wants to read.

It’s essential to create content for your website with your various audiences in mind and think about what’s most important to them since that is who your content is truly for.

In addition to prospects, you should create website content that is geared towards clients, prospective employees, business partners, the media, etc.

4. Include the most important content

– Senior Care News Blog
– Premium content (i.e. Guides)
– Services
– Client testimonials
– ABOUT US
– Team
– Employee spotlights (blog)
– Up-to-date job postings
– Process
– FAQs
– Videos (can feature company culture, client testimonials, etc.)

5. Post new blog articles regularly.  

After determining the type of content you want to create first, begin to map out a schedule. This includes the topics you will cover, how often you’ll be publishing and the dates it will be published. It may be beneficial to plan out one quarter of the year at a time.

6. Have the right TEAM behind you.

Part of a content schedule includes developing a process for writing the content. Make sure the right people on your team are held accountable. Or, hire a team like Approved Senior Network Marketing to do the work.

7. Have long-form content that is search engine optimized.

Gone are the days of throwing up a webpage and having it rank because of the “title” of the page. The entire page needs to be written in a way that addresses questions, concerns, and provides answers, and facts.