Home > NewsRelease > Unicorns From Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.

Unicorns From Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.

From:

Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.

For Immediate Release:

Dateline: East Greenwich, RI

Thursday, July 17, 2025

Episode 405 | July 17, 2025

Unicorns

All Episodes

Alan Weiss's The Uncomfortable Truth® · Unicorns

Meet Your Host, Alan Weiss

Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.
His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.
His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.
Get to know Alan

Show Notes

One of the most corrupted words in the language recently is “unicorn,” which is a mythical creature. “Mythical” means “not real.”
Yet all kinds of people have decided they are unicorns and, therefore, are unique, better than others, more valuable.
Yet if so many people are appropriating the title, then are they really “unique”?
Outstanding performers may be rare—in sports, business, entertainment, whatever—but they are not mythical, and they don't see themselves as mysterious creatures. In fact, highly successful people can tell you why they're successful. It's the unsuccessful people who insist they're somehow “unicorns.”
You know, narwhals also have single tusks sticking out of their heads. Or, mythically, you could call yourself a Sasquatch, or Yeti, or Loch Ness Monster. Or the Easter Bunny or the Tooth Fairy.
But enough with “unicorn.” They are now a herd and none are differentiated.

Get More from Alan

Sign up for one or all of Alan’s Newsletters; Monday Morning Memo, Million Dollar Consulting® Mindset, and Balancing Act.
Sign Up

Connect with me on LinkedIn. There I share business insights and innovative ways to enhance your consulting practice.

Alan Weiss's The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years.
Introduction to the show recorded by Connie Dieken

LISTEN TO PAST EPISODES

July 10, 2025

Get E-mail Alerts When Summit Consulting Group, Inc. -- Alan Weiss, Ph.D. Sends news releases.
Email Address
Please enter Email address. Invalid Email Address	Subscriber login

Pickup Short URL to Share

News Media Interview Contact

Name: Crysta Ames

Title: Office Manager

Group: Summit Consulting Group, Inc.

Dateline: East Greenwich, RI United States

Direct Phone: 401-884-2778

Jump To Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.

Click to Contact

1.	Speaker
2.	Consulting
3.	Strategy
4.	Ethics
5.	Innovation
6.	Management Consulting
7.	Change Management
8.	Image
9.	Business Management