Uber's former head of communications, Lane Kasselman, provides important insights into how the ride-hailing company responds to and manages crisis situations in this week's installment of Edward Segal's "Crisis Ahead" podcast. Kasselman, now a managing partner at Greenbrier Partners in San Francsico, also discusses an unusual crisis he handled for Strava, an app for athletes. 

The episode, "Managing Crisis Situations for Uber and Strava", can be seen on YouTube at https://youtu.be/s_28aF15LSg. It can be heard on Apple, Google, and other podcast sites including Podbean at https://www.podbean.com/eu/pb-gds2j-e6621f. "Crisis Ahead" is produced by Heartcast Media.

About the Podcast 

Each episode of Segal's "Crisis Ahead" podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures. The podcast is based on Segal's new book on crisis management — "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey). 

About the Book

"Crisis Ahead" is rated the #1 best crisis management book to read in 2020 by BookAuthority.org. The American Library Association's book review website said, "This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection."  See the review at 

https://www.booklistonline.com/Crisis-Ahead-101-Ways-to-Prepare-for-and-Bounce-Back-from-Disasters-Scandals-and-Other-Emergencies-Edward-Segal/pid=9734321

"Crisis Ahead" is available as a paperback and ebook from Amazon, Barnes & Noble, and independent book stores via this link: https://publicrelations.com/order-book/. The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization.

About Edward Segal 

Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. 

For more information about "Crisis Ahead" go to http://www.publicrelations.com.

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