Tuesday, November 30, 2021
WWO: Edison’s Q3 2021 Share of Ear Study Five-Year Report Card. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog highlights some of the key findings from Edison Research’s Share of Ear study for the third quarter of 2021. Among the findings are that Pandora’s free, ad-supported service has lost half its audience over the last five years while Spotify’s similar service has stagnated. Regarding podcasting, the report indicates that “over the last several years, podcast reach and audience shares have exploded. In the last two years, podcast daily reach among persons 18-34 is up 43% and daily reach among persons 25-54 is up an eye
popping 51%.” Interestingly, the study suggests that marketers and agencies overestimate the shares of Pandora and Spotify and underestimate the share of AM/FM radio due in large part to their own biases. “In August 2021, Advertiser Perceptions, the gold standard measurement firm of advertiser and agency sentiment, asked 300 media decision makers at brand and media agencies to estimate the audience shares of Pandora, Spotify, and AM/FM radio. Agencies and advertisers estimated that Pandora has a 20% share of listening. This is seven times larger than Pandora’s actual 3% audience share in Edison’s ‘Share of Ear.’ Marketers and media agencies estimate that Spotify has a 25% share of audience. That is over twelve times larger than Spotify’s actual 2% audience share. Among media agencies and brands, the perceived audience share of AM/FM radio is 28%, far smaller than the 45% share of Spotify and Pandora combined. In reality, AM/FM radio’s actual share (40%) far exceeds the 28% perception.” The report cites marketing professor
Mark Ritson, who says, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.” Edison’s latest Share of Ear data concludes that “AM/FM radio has a massive share of time spent among ad-supported platforms (75%). Podcast shares (11%) now exceed the combined share of Pandora and Spotify (10%).” See the blog
here.
Sam Mayes Ousted from Tyler Media’s ‘107.7 The Franchise’ After Anti-Native American Phone Conversation. According to a report by Mediaite, KRXO-FM, Oklahoma City “107.7 The Franchise” sports talk personality Sam Mayes has been fired by Tyler Media after a five-year-old off-air phone conversation between he and another staffer was leaked. In the conversation, Mayes and Tyler Media promotions director and air personality Cara Rice discuss Native Americans’ move to get the
Washington
NFL franchise to drop the “Redskins” moniker and both use racist tropes. Rice was also fired. Mayes explains his part in the conversation in a tweet and admits to using poor judgement in an effort to get along and not make waves. He says, “I was legitimately curious what sparked the desire for change. My co-worker then responded with distasteful, racially charged comments that I not only did not dispute but made light of…the remarks that came next made me very uncomfortable. This recording is the perfect example of that all too often scenario that was sent to local media outlets with the intent to destroy my career. Maybe it worked. At the end of the day, that’s up to you, my followers.” He adds, “As a person of color, I know all too well how damaging hate speech can be. I also know once we know better, we can do better,” Mayes, whose career with KRXO lasted eight years, says the recording was obtained illegally.
IN CASE YOU MISSED IT –
Dave Ramsey Guests on the Harrison Podcast. Last week’s Thanksgiving holiday upset everyone’s schedule. Here’s a reminder to check out Michael Harrison’s interview with multi-media talk radio giant
Dave Ramsey on the award-winning
PodcastOne series, “The
Michael Harrison Interview.” Based near Nashville, he’s been on the air for almost three decades dispensing advice about personal finance, faith, and grass-roots politics to an ever-growing audience that goes deep into the human psyche in dealing with debt, ambition, ethics, balance and leadership. Ramsey is ranked #2 on the 2021
TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America and he certainly practices what he
preaches. Starting out with a small, money-oriented local radio show in Tennessee, he built his firm on the principles he espouses into a multi-million-dollar media operation known today as
Ramsey Solutions employing over 1,000 people. The firm engages in filmmaking, book publishing, podcasting, live presentations and the radio syndication of a growing number of unique personalities. Ramsey Solutions has just released a ground-breaking full-length documentary film titled,
Borrowed Future: How Student Loans are Killing the American Dream. Michael Harrison says, “It is one of the most important commentaries about our economy and culture to come out in years. Student debt is a major crisis smothering a generation. It is a disgrace.” Ramsey has also written and published a new book titled,
Baby Steps Millionaires: How Ordinary People Built Extraordinary Wealth – and How You Can Too (Ramsey Press, 2021).
Harrison and Ramsey discuss the student debt crisis, his plans for Ramsey Solutions going forward, and the current wave of inflation gripping the nation. Not to be missed! To listen to the podcast in its entirety, please click
here.
KVOI, Tucson Adds ‘The Erick Erickson Show.’ The nationally syndicated “Erick Erickson Show” joins the program lineup at Bustos Media’s KVOI-AM, Tucson on
Sunday evenings. Station operations manager
Ray Ingegneri comments, “Erick knows what he believes and is willing to challenge friend and foe alike. In an increasingly homogenized political landscape, Erick’s approach is a breath of fresh air and we’re glad to have him.” Stations interested in “The Erick Erickson Show” or “The Erick Erickson Christmas Show” can contact
Andrew Kalb at andrew@andrewkalb.com or 917-217-4050.
Cumulus Media Presenting at Two Investor Conferences. There are two investors conferences this week in which Cumulus Media president and CEO Mary G. Berner
and EVP/CFO
Frank Lopez-Balboa will participate. Tomorrow (12/1), the 5th Annual Virtual
Wells Fargo TMT Summit happens and the two will present during the Fireside Chat at 10:40 am ET. On Thursday (12/2),
Bank of America Securities 2021 Leveraged Finance Conference takes place and Cumulus will present at 7:30 am ET. It will be livestreamed and available on-demand within 24 hours. Management will also be hosting one-on-one investor meetings during both conferences.
Broadcasters Foundation of America Asks for Help on Giving Tuesday. Today is Giving Tuesday, the international day of giving, and the Broadcasters Foundation of America asks that you think of them on this day of philanthropy. For over 70 years, the Broadcasters Foundation has provided medical aid and disaster relief to
broadcasters and their families across the United States. This year, the Foundation will give away more than $1.8 million in monthly and emergency grants. Your gift will help them reach every broadcaster in need. One broadcaster says, “We would be lost without the generosity of the Broadcasters Foundation of America. Because of your support, chronic illness has not taken everything from me. From the bottom of our hearts, thank you!” On behalf of everyone at the Broadcasters Foundation of America, thank you and have a safe and happy holiday season. Donate
here.
COVID-19 Omicron Variant, Financial Markets, Supply Chain/Inflation, China’s Military Aggression, January 6 Investigation, Chris Cuomo Investigation, SCOTUS Abortion Case, Jussie Smollett Trial, and Ghislaine Maxwell Trial Among Top News/Talk Stories Yesterday (11/29). The Omicron coronavirus variant and concerns about its ability to evade vaccines; the news of the new coronavirus variant hits the world’s financial markets as Dow futures sink again; the effects of the global supply chain problems and soaring retail prices and fuel costs; the U.S.’s response to China’s military aggression toward Taiwan; the investigation into the January 6 Capitol attack; CNN’s probe into personality Chris Cuomo’s connection to Andrew Cuomo’s alleged sexual improprieties; the Supreme Court prepares to hear arguments over Mississippi’s anti-abortion policy that could affect Roe v Wade; the trial of actor Jussie Smollett who is accused of staging an assault on himself; and the trial of Ghislaine Maxwell, accused of assisting Jeffrey Epstein in procuring underaged girls for sex were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Salem Seeks Operations Manager. The Orlando station group of Salem Media Group is looking for its next operations manager to lead the programming effort at its cluster. Our passion for community and our listeners drives our success at Salem. Top-of-class
personalities, digital platforms, and resources make this a fantastic opportunity with a great operator in sunny Central Florida. General Manager
Tim Robisch is looking for candidates who have spoken word on air and programming experience with passion for Christian teaching talk and conservative talk formats. Find more information and apply
here. No calls please.
FOX News Media Seeks Radio Anchor. There’s a full-time news anchor position available with FOX News Media. The company says this New York-based position is as an on-air
talent for FOX News Headlines 24/7,
Sirius XM Channel 115. In addition to that role, the successful candidate may be asked to anchor on the FOX News Radio affiliate network. As a radio news anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a days’ notice. Find out more about this position and apply
here.
Tags: advertiser, agency, AM/FM radio, Bustos Media, Cara Rice, Cumulus Media, Dave Ramsey, Edison Research, Erick Erickson, fired, KRXO-FM, KVOI-AM, Native Americans, news/talk radio, NFL, Oklahoma City, Pandora, PodcastOne, Ramsey Solutions, Ray Ingegneri, Sam Mayes, Share of Ear, Spotify, Talkers Magazine, The Michael Harrison Interview, Tucson, Tyler Media, Westwood One
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