The Republican establishment doesn't want him as a Presidential candidate. A former Democrat, he admires a Democratic president Republicans love to hate. He has a penchant for making controversial statements. He does what he wants and doesn't play be the established political rules. Yet every time the mainstream media tolls the death knell for his candidacy, his poll numbers grow stronger and supporters become even more determined to get him the GOP nomination.

          "Of course, this all describes current Republican Presidential candidate Donald Trump," said William S. Bike, author of the book Winning Political Campaigns: A Comprehensive Guide to Electoral Success. "But those statements also describe Ronald Reagan in his first three runs for the Presidency in 1968, 1976, and 1980."

          The GOP establishment "is cringing at the thought of Trump as the GOP Presidential candidate in 2016, and so the establishment money is going to Jeb Bush and Scott Walker," Bike explained. "In 1968, the GOP establishment wanted Richard Nixon or George Romney. Eight years later, when Reagan tried again, the establishment got Gerald Ford the nomination. In 1980, although the GOP establishment tried to get George H.W. Bush the nomination, even their money and support couldn't stop the Reagan groundswell and the Gipper finally became the Republican nominee for President."

          For decades, Republicans had "nursed their hatred of Democratic President Franklin Delano Roosevelt—then came Reagan, who openly spoke of his admiration for FDR, and for Democratic President John F. Kennedy, too," Bike said. "Modern Republicans hate Bill Clinton, yet Trump is a friend of not only Bill but Hillary Clinton, too."

          Trump has gotten in trouble with the media—but not with his supporters—over controversial statements about Mexican immigrants, Senator John McCain, and journalist Megyn Kelly. "Many people don't remember that Ronald Reagan was the king of the controversial statement," Bike noted. "Reagan statements about vegetation causing pollution, oil slicks being good for the environment, and that the US should pave over Vietnam and turn it into a parking lot were just as controversial, if not more so."

          Meet the Press's Chuck Todd has said that Trump "plays by his own rules." "So did Reagan," Bike said. "He refused to consider becoming Ford's Vice President or a member of his cabinet, and wouldn't campaign for Ford in 1976—going so far as to go home and build a fireplace instead of hitting the campaign trail, as those defeated for the nomination are expected to do. Once Reagan became President, he advocated polices such as Reaganomics and the destruction of the Soviet Union that no mainstream politician had advocated before. He not only advocated these policies; Reagan got them enacted."

          Every time Trump makes what the mainstream media and politicians consider to be a fatal blunder, he comes back stronger than ever. "Again, just like Reagan," Bike said. "Such actions are not considered blunders by supporters of either candidate. Instead, it reinforces that their candidate says what he believes and isn't running statements through the filter of speechwriters and party hacks, and they love him all the more."

          Bike said, "The Republican Party and the media expect Trump to flame out and his supporters to drift off. It isn't going to happen, just as it didn't happen for Reagan. If Trump fails to get the nomination, it will be because another GOP candidate did all he could to win it—like Nixon in 1968 and Ford in 1976. If Trump's opponents, the Republican Party establishment, and the media sit back and wait for Trump to make a candidacy-killing error like Bush did in 1980, they'll wake up one morning to find Trump as the GOP presidential nominee."

          Trump "is using the Reagan play book," Bike concluded. "That's a hard strategy to beat."

          Bike discusses the political strategies of Ronald Reagan and other successful candidates in Winning Political Campaigns: A Comprehensive Guide to Electoral Success, a how-to e-book providing information on everything a candidate, campaign worker, or activist needs to know to conduct a political race.

          Winning Political Campaigns was written by Bike, an award winning journalist, public relations professional, and political pundit who has appeared on many radio and television broadcasts, including CNN. See https://www.youtube.com/watch?v=BhZYkyRx-C4.

          Winning Political Campaigns is available on Smashwords at http://www.smashwords.com/books/view/149191 and Amazon.com at http://www.amazon.com/Winning-Political-Campaigns-Comprehensive-ebook/dp/B007U7C31K/ref=sr_1_2?ie=UTF8&qid=1334443628&sr=8-2

          The two previous Denali Press print editions of Winning Political Campaigns were highly acclaimed. "From a practical, political operations standpoint, it is the best book out, yet," said reviewer Hank Landa of Political Book Reviews.

          Winning Political Campaigns "provides essential tools, practical pointers, and valuable advice about running campaigns successfully," writes Fran Ulmer, former Lieutenant Governor of Alaska.

          Covering everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, debating, fundraising, strategy, and more, Winning Political Campaigns is extremely thorough and detailed, yet easy to use. Real-life examples are drawn not only form the political world, but from the worlds of sport, higher education, history, and more.

          Innovations by the Barack Obama and Tea Party campaigns, the Citizens United Supreme Court decision on fundraising, new uses for social media and digital advertising in campaigns, and much more state-of-the-science information and campaign innovations that have become part of the scene since the last edition, are included. They make the third edition of Winning Political Campaigns a must for candidates and staff for campaigns at any level.

          Particularly useful are appendices including a sample itinerary for a political event, an event planning checklist, resource organizations expert on various issues, media terms, a sample news release and direct mail piece, and more.

          One reason the book is so comprehensive is because few other authors can combine Bike's background of having been a candidate, officeholder, political worker and volunteer, journalist, historian, public relations officer, publications director, government employee, fundraiser, and budget director.

Previous editions of Winning Political Campaigns have not only been used by campaigns, but as textbooks for college and university courses at Harvard University and other institutions of higher learning.

          "At a time when a majority of Americans do not participate in the political process, a process with deep impact on the lives of every American…Bill Bike is waging a campaign for involvement—meaningful involvement," said Congressman Danny K. Davis of Illinois. "Winning Political Campaigns is designed to enable ordinary citizens to take back their government, to be heard, to win. It is a timely and useful book and we welcome it."

          "Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S.," wrote Booklist magazine. "Chicago communications consultant Bike offers the view from the trenches… Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider…."

          For more information, contact Central Park Communications at (773) 229-0024 or http://www.centralparkcommunications.com.     -30-