Expos are the most disrupted element of association conferences today. If you’re still using “tradeshow,” “market place” or “exhibit hall” as names for the area where you feature solution providers—who are there to help your attendees deal with the problems and challenges they’re facing—it’s time for a rebrand.
Attendees make buying decisions so differently now, doing most of their purchasing research online before they attend your live event, that they don’t see the value in going into an area that has traditionally been transaction-focused. Participants don’t want to be sold to. Instead, they want to build relationships, learn and be educated by the business and solution experts who know their industry.
In this
short video, you will learn the shift needed to transition your area to a “Solutions Center,” which will help you attract and retain exhibitors and attendees and most importantly, grow your expo revenue.
The future of your conference depends on it.
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