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Top of Mind Thursday October 12, 2017: Up in Smoke
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco , CA
Thursday, October 12, 2017


Top of Mind Thursday memo from leverage2market.com

It started Sunday evening with a few sparks. High winds knocked down power poles, and the live wires sparked brush fires. Within a few hours, whole swatches of land were on fire.

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Four days later, the firestorms in California's wine country continue to rage unchecked. More than 25 people are dead, over 3000 structures destroyed, nearly 200,000 acres burned, tens of thousands of people displaced, and whole towns evacuated.

Over 8000 firefighters are battling the worst fire in California history. The combination of ongoing high winds and low humidity, combined with very dry conditions, makes this an incredibly frustrating task for first responders.

In just an instant, a lifetime worth of possessions can be destroyed. Yet, the people who have escaped are thankful they escaped with their lives, and that their families are safe.

Thousands of others are on watch--waiting to see if they'll need to leave their homes. They, too, know that the possessions they leave behind can be replaced if necessary, but lives cannot.

The outpouring of response from the community to this latest in a string of disasters has been amazing. Belongings may have gone up in smoke, but concern for our fellow man remains strong. And once the fires are out, we will all rebound together.


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Linda Popky
Leverage2Market Associates
Redwood Shores, CA
650 281-4854