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Top of Mind Thursday May 14, 2020: Unmasking Creativity
From:
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco , CA
Thursday, May 14, 2020

 
Top of Mind Thursday memo from leverage2market.com
 
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus.
 
Leverage2Market logo
 
Initially, the focus was on masks and other personal protective equipment (PPE) for medical providers and first responders--to keep them healthy and safe as they cared for others. 
 
More recently, the directive from medical experts has been that we should all wear masks to protect ourselves and others--as the virus can spread silently from asymptomatic people. 
 
While some people are revolting against the mask requirements, others have found a new opportunity to express their creativity. No longer are we limited to the white paper throw-away surgical or N95 masks we see in hospitals. There are now thousands of mask and face covering designs available in a multitude of fabrics and designs.
 
Choose a mask featuring your favorite sports team, celebrity, or TV show. Order a face covering that reflects your hobbies or interests. Wear a different mask for the day of the week, or get a variety to match your wardrobe. 
 
My current favorite was the one I saw in the supermarket yesterday. A man walked by me with a mask that said, STAY SIX FEET AWAY FROM ME...printed on the mask!
 
Even in the face of a pandemic, people rise to the occasion with humor and creativity--and the entrepreneurial spirit prevails yet again.
 
What opportunities do you have in your organization to unmask creativity during this challenging time?
 
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Marketing Above the Noise by Linda J. Popky
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Linda Popky
President
Leverage2Market Associates
Redwood Shores, CA
650 281-4854