Thursday, May 10, 2018
While watching the NBA Playoffs this week, I saw two ads in a row that were dedicatsed to apologies.
The first, from Facebook, told us we should go back to the early days when people went to the site to find and interact with friends. Then they apologized for losing their way over the last few years, including fake news and selling data in appropriately.
The second was from Wells Fargo, who invoked their proud heritage and apologized for losing their way. They talked about how they’ve been rededicated in 2018 and eliminated the behaviors causing the problems.
Admitting you’re wrong is a step in the right directions. (It beats CA utility PG&E, who ran ads singing their own praises after the deadly San Bruno fire–until a federal judge required them to use their ad budget to publicly acknowledge their errors and talk about changes being made.
But apologizing only goes so far. If you’ve really changed your behavior, show us what you’re doing differently, and do it again and again until the behavior becomes permanent practice.
Until then, don’t expect us to forgive and forget when you apologize. Sorry.
Consultants: Special membership rates on membership in the Society for the Advancement of Consulting this week only. Learn more.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weeklyJust a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Download a FREE chapter now.
What are people saying?
Buy now.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com