Thursday, March 29, 2018
In the 5+ years since the mass shooting at Sandy Hook School in Connecticut, there have been over 60 mass shooting incidents in American schools--including the one in Parkland, FL in February. The government reaction: sending "hopes and prayers" each time one of these incidents occurs, which seems to be on a regular basis.
But this time something changed. The student survivors of the Parkland massacre took the issue of gun control into their own hands. They stood up and spoke out. They used the power of technology and social media to be heard. And they organized and gathered support.
This past Saturday, more than a million people around the US and in other cities in the world joined the March for our Lives to bring attention to this issue. The Parkland students have catalyzed not just the media but a whole generation to be not just angry, but engaged and involved.
Do a million marchers solve the complex issue of gun violence in our schools and other public places? No. But one of the features of every march was the opportunity to register to vote. Engaging young voters, as well as those who have chosen not to vote in the past, is a concrete step that can lead to lasting change.
We don't know yet what will come of this, but it's encouraging and heartwarming to see the outpouring of support to keep our kids safe in schools and our democratic process alive and well.
Subscribe to this newsletter.
Contact me to find out how you can get heard above the noise. Limited time to devote to marketing?
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Buy now