An ordinary Monday evening in March is not likely to be the time when there’s a rush on pizza orders.

That’s why this week’s Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14.

Now I hadn’t had a burning desire to go get pizza on Monday. Nor did I have an immediate need for two pizzas–it takes me several days to finish just one. But with an offer like that, why not get two pizzas and freeze the second?

Here’s a great example of finding an excuse to reach out to your customers and provide value. And it generates incremental revenue that wouldn’t have been available otherwise.

Not everyone has a product or service that lends itself to a specific day of the year (such as May the 4th for Star Wars), but why not choose a day to provide unexpected value to your best customers?

It’s as easy as pizza pi.

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linda@popky.com
(650) 281-4854
www.leverage2market.com