Home > NewsRelease > Top of Mind Thursday - December 23, 2021 : The Weather Outside is Frightful
Top of Mind Thursday - December 23, 2021 : The Weather Outside is Frightful
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco, CA
Thursday, December 23, 2021

Top of Mind Thursday memo from leverage2market.com
Airline pilots talk about encountering weather whenever they come across something that's potentially disruptive to their flight path.
Leverage2Market logo
This could be storms, turbulent air--even a dramatic change in air temperature. They warn us to stay seated with our seat belts securely fastened till the weather has passed.
Today, the weather we're facing is not just related to precipitation. We have the rise of the Omicron variant, causing huge surges in COVID cases. There are sharp divisions across society that result in tempers flaring and escalating violence. Supply chain disruptions are impacting everything from the availability of cars to holiday gifts and meal prices.
Here's the thing about weather: We can't control it. We can't pretend that Omicron isn't raging anymore than we can ignore a major snowstorm. We can't ignore the violence going on in our cities any more than we can expect to go out in a drenching rainstorm and not expect to get wet. And demanding that your holiday items arrive on time when they're not in stock will only cause frustration.
What we can control is how we react to weather. We can carry an umbrella, winterize the car for snow, and dress appropriately for the cold. We can get vaccinations and boosters to protect against Omicron, and wear masks to protect those around us who are vulnerable. We can take actions to prevent further gun violence and prosecute those who go on crime sprees.
Then we can accept this is the way things are now and focus instead on enjoying life in this new world.
As the song says, "...the fire is so delightful. And since we've no place to go, Let it snow, let it snow, let it snow."
Wishing everyone a happy, healthy and safe holiday season.
Subscribe to this newsletter.
Contact me to find out how you can get heard above the noise--even in a crisis situation.
Check out our  marketing leadership podcasts and  the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.  
News Media Interview Contact
Name: Linda Popky
Title: President
Group: Leverage2Market Associates
Dateline: Redwood Shores, CA United States
Direct Phone: 650 281-4854
Jump To Linda Popky - Leverage2Market Associates, Inc. Jump To Linda Popky - Leverage2Market Associates, Inc.
Contact Click to Contact