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Top of Mind Thursday August 29, 2019: Time to Think When
From:
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco , CA
Thursday, August 29, 2019

 
Top of Mind Thursday memo from leverage2market.com
 

Next Monday is Labor Day, which used to be the traditional date for school years to begin, new TV programs to broadcast, and Fall business activities to get into gear.

 
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But over the last few years, many areas have changed their school calendars to start sometime in August--some even run year-long schedules. While we still see a number of TV series start new seasons in September, we've moved beyond the summer "reruns" many of us remember from our youth. Netflix taught us that we could binge watch an entire season of our favorite programs instantly. 

Some business calendars still revolve around a September start, but many don't. Car models used to come out in September--now they are available earlier in the year. Amazon threw us all a curve by introducing Black Friday in July--which many in the ecommerce world have since emulated.

Yet, many of us still think of Labor Day as the time we hang up our bathing suits and sandals and get-back-to-business. The question is why?

To stand out from the noise, you need to do things differently. Rather than fall in line with those who are still marching to the fading sound of the Labor Day drummer, why not do something else?

It's not too early to think about what new and creative ways you can market your business in 2020. Rather than default to the old calendar, consider doing something different and against the grain. 

It's time to think when as well as how.

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Linda Popky
President
Leverage2Market Associates
Redwood Shores, CA
650 281-4854