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To the Rescue: The Story of Five Crisis Management Experts Who Volunteered to Help Minnesota Respond to the Recent Riots
Edward Segal, Crisis Management Expert Edward Segal, Crisis Management Expert
Washington, DC
Tuesday, September 15, 2020

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Concerned about the slow and uncoordinated response by Minnesota government officials to the civil unrest that followed the murder of George Floyd, PR veteran Paul Omodt recruited four colleagues who volunteered their expertise and skills to help public officials manage the crisis. In the new episode of Edward Segal's  Crisis Ahead podcast, Omodt recounts what he and his team did, how they did it, and the crisis management lessons others can learn from their experience.

Paul Omodt of Omodt & Associates is a 30-year veteran of public relations and communications in Minnesota. He has handled some of the biggest crisis situations in the Midwest including a bridge collapse, product recalls, a strike by airline pilots, and corporate restructuring. The episode is now available on YouTube at https://youtu.be/qpzZmIz9BKM and can be heard on Apple, Google, and other podcast sites including Podbean at https://thecrisisaheadpodcast.podbean.com. "Crisis Ahead" is produceded by Heartcast Media.

About the Podcast 

Each episode of Segal's "Crisis Ahead" podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures.  Recent guests include Uber's former head of communications, PR veteran Richard Levick; the spokesperson for Michigan's Department of the Environment, Great Lakes, and Energy; and trial attorney Shane Read. 

Guests have shared their insights about a range of timely topics such as how Uber handles crises, VW's bungled response to dieselgate, the dangers posed by TikTok, best practices for handling the media during a crisis, the deaths of American tourists at resorts in the Dominican Republic, and Boston Public Library's response to the pandemic,

The podcast is based on Segal's new book on crisis management — "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey). 

About the Book

"Crisis Ahead" is rated the #1 best crisis management book to read in 2020 by BookAuthority.org. The American Library Association's book review website said, "This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection."  See the review at 


"Crisis Ahead" is available as a paperback and ebook from Amazon, Barnes & Noble, and independent book stores via this link: https://publicrelations.com/order-book/. The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization.

About Edward Segal 

Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. 

For more information about "Crisis Ahead" go to http://www.publicrelations.com.


News Media Interview Contact
Name: Edward Segal
Title: Crisis Management Expert
Group: Edward Segal
Dateline: Washington, DC United States
Direct Phone: 415-218-8600
Main Phone: 4152188600
Cell Phone: 415-218-8600
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