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Thursday, March 23, 2017
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TALKERS Magazine --- Talk Radio Magazine TALKERS Magazine --- Talk Radio Magazine
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Dateline: Springfield, MA
Thursday, March 23, 2017

 

Round Three of February PPM Data Released. The third of four rounds of ratings information from Nielsen Audio‘s February 2017 PPM survey has been released for 12 markets including: Portland, Charlotte, Pittsburgh, Sacramento, San Antonio, Cincinnati, Cleveland, Salt Lake City, Las Vegas, Kansas City, Orlando, and Columbus. Nielsen Audio’s February 2017 PPM survey period covered February 2 – March 1.  View all the 6+ numbers from subscribing stations here. Meanwhile, managing editor Mike Kinosian provides his “Takeaways” from these 12 PPM markets below.

TWELVE TAKEAWAYS

1) Portland – Over and above dialing up a +.8 to 4.0 (6+) – enabling it to jump from #14 to #11 – Entercom classic rock KGON closes out eighth straight sweeps without a gain that resulted in a combined -1.7 since June (4.9 – 4.3 – 3.8 – 3.8 – 3.8 – 3.8 – 3.5 – 3.3 – 3.2, 6+). At this time last month, the market’s top two finishers accounted for a combined 16.5 (6+). While they keep their #1 and #2 rankings, respectively, iHeartMedia adult contemporary KKCW “K-103” is off by nine-tenths to 7.7 (6+) and Oregon Public Broadcasting’s KOPB erodes by one full-share (7.9 – 6.9, 6+), thus lowering that (6+) total to 14.6. Despite a roughly 50% drop-off since “Holiday” 2016 (15.3 – 8.6 – 7.7, combined -7.6, 6+), “K-103” is #1 for the 33rd time in the last 35 ratings periods. KOPB completely surrenders January’s +1.0, after a -.7 in “Holiday” 2016 (7.6 – 6.9 – 7.9, #2, 6+). Declining by -1.3 (6+) in “Holiday” 2016, iHeartMedia-owned KLTH “106.7 The Eagle – Portland’s Classic Hits Station” recaptured all but three-tenths of that loss in January (5.6 – 4.3 – 5.3, +1.0, 6+) and tacks on an additional +1.1 in February (6.4, fourth to third, 6+). This represents the strongest 6+-showing for “The Eagle” in just over one year (7.0, 6+, January 2016). Down seven-tenths since September (5.8 – 5.2 – 5.1, 6+), KLTH was +.5 in December. Stuck on 5.3 (6+) in “Holiday” 2016 and January 2017 after reaching 6.1 in December 2016, Entercom hot AC KRSK “105.1 The Buzz – Today’s Best Mix” busts out a full-share increase to 6.3 (6+) – yet – must settle for a move to #5 from a tie at #4. In addition to the aforementioned “Eagle,” also one-tenth ahead of “The Buzz” is sibling KWJJ “99.5 The Wolf – Great Country for the Great Northwest,” which registers its fourth straight gain for a combined +1.7 (4.7 – 4.8 – 5.1 – 5.8 – 6.4, 6+); “The Wolf” ranked third in January as well. While flat at 4.2 (6+), Alpha Media’s KUPL “98.7 The Bull – #1 For New Country” manages to inch up from tenth to ninth. A +.9 in January ended three straight decreases for “The Bull” that resulted in a combined -1.8 (5.1 – 4.9 – 4.6 – 3.3, 6+).

2) Charlotte – In the period between October 2016 and January 2017, Radio One gospel WPZS’ 6+ trending was 3.5 – 2.9 – 3.5 – 2.8 – 2.9. A February gain of nine-tenths to 3.8 (6+), however, lifts “Praise 100.9 – Charlotte’s Inspiration Station” from #16 to #12. This is the best 6+-stat for “Praise” since July 2015’s 3.9. Following four straight negative trends for a combined -1.5 (5.1 – 5.0 – 4.4 – 4.3 – 3.6, 6+), iHeartMedia adult hits WLKO “102.9 The Lake – We Play Anything” posts a one-half share gain to 4.1 (6+) and returns to the top ten (#11 to #10). Classic rock sibling WRFX “99.7 The Fox” adds one-tenth (7.2 – 7.3, 6+) to repeat at #1. January’s +.8 (6+) halted a string of three straight downward moves by “The Fox” that yielded a -1.5 (7.9 – 7.3 – 6.7 – 6.4, 6+). Owing to a -.1 to 2.2 (6+), Educational Media Foundation contemporary Christian WRCM “K-LOVE” (unchanged at #17) has its consecutive string of increases halted at three (1.5 – 1.6 – 1.7 – 2.3, 6+). Faltering by seven-tenths each are Beasley Media Group urban AC WBAV “V-101.9” (5.6 – 4.9, fourth to seventh, 6+); Entercom hot AC WLNK “107.9 The Link – Charlotte’s Best Mix” (4.8 – 4.1, eighth to tenth, 6+); and Educational Media Foundation contemporary Christian WLXK “K-LOVE” (1.2 – .5, #19 to #20, 6+). Prior to January’s +.8, “The Link” had trended 4.2 – 4.0 – 3.7 – 4.0 – 4.2 – 4.0 (6+). Rebounding from December’s loss of one-half share (2.7 – 2.2, 6+), iHeartMedia’s WEND “106.5 The End – Charlotte’s New Rock Alternative” added six-tenths in “Holiday” 2016 but surrenders the one-half share it gained in January (2.2 – 2.8 – 3.3 – 2.8, 6+), moving from #15 to #16. Down by one-half share as well – after sputtering by seven-tenths in January – is Beasley Media Group’s WSOC “Country’s Hottest Hits” (7.0 – 6.3 – 5.8, 6+), which drops from second to third. Leapfrogging WSOC is its format rival – iHeartMedia’s WKKT “96.9 The Kat” (5.7 – 5.9, +.2, third to second, 6+) – which was +1.7 in January and -1.2 in “Holiday” 2016. It is quite a comeback indeed for “The Kat,” given that, in “Holiday” 2016, it trailed “Country’s Hottest Hits” by three full-shares (7.0 to 4.0, 6+). For the second successive month, Radio One urban contemporary WQNC “92.7 The Block” (2.2, #17, “Holiday” 2016, 6+) is unlisted.

3) Pittsburgh – After improving by six-tenths in January, iHeartMedia CHR WKST “Kiss 96.1 – Pittsburgh’s #1 Hit Music Station” tacks on a full-share (6.7 – 7.3 – 8.3, 6+), climbing from fourth to third. It is the first time that “Kiss” reaches the eight-share level (6+) since July 2015 (8.0, 6+). A one-half share increase by WBZZ “Star 100.7 Plays The Hits” ended three straight dips that produced a -1.0 (4.6 – 4.5 – 4.1 – 3.6, 6+). Now, the CBS Radio hot AC dials up a +.9 to 5.0, its best 6+-stat since February 2016’s 5.3, to jump from ninth to seventh. As co-owned WDSY “Pittsburgh’s Country Y-108” improves by seven-tenths (3.8 – 4.5, 6+) to inch up from tenth to eighth, iHeartMedia’s WPGB “Big 104.7 Pittsburgh’s #1 for New Country” drops one-half share (4.5 – 4.0, 6+) and slips from eighth to tenth. Up three-tenths (10.0 – 10.3, 6+), WPGB’s rock sibling WDVE (+1.6 in January) repeats at #1. On top in October 2016, November, and December, WDVE plummeted by two full-shares in “Holiday” 2016, dropping to third, but returned to #1 in January. Right on the heels of January’s +1.2, CBS Radio’s KDKA-FM “93.7 The Fan” returns all of it plus one-tenth (4.5 – 5.7 – 4.4, -1.3, 6+) to drop from sixth to ninth. By gaining four-tenths in “Holiday” 2016, “The Fan” halted three consecutive declines that accounted for a cumulative -3.5 (7.6 – 6.5 – 4.7 – 4.1, 6+). After surrendering a -5.1 in January, Renda Broadcasting adult contemporary WSHH “Wish 99.7” forfeits another eight-tenths (12.4 – 7.3 – 6.5, 6+) as it segues from fourth to fifth. “Wish” was a combined +5.7 in December and “Holiday” 2016 leading to 12.4, its strongest 6+-stat since it returned to print in April 2016. For the ninth straight ratings period, iHeartMedia alternative WXDX “The X at 105.9” (3.7 – 3.3, -.4, 6+) is at #11. In 2.1 – 2.9 range the past 18 sweeps, Steel City Media hot AC WLTJ “Q-92.9” (unchanged at #12) gains one-tenth to reach the three-share level (2.9 – 3.0, 6+).

4) Sacramento – Several unusual occurrences take place in California’s capital city, most notably CBS Radio adult contemporary KYMX “Mix 96” overcoming January’s -4.8 with a full-share increase to retake the lead (13.0 – 8.2 – 9.2, second to first, 6+). “Mix” ranked third for five straight sweeps before reaching #1 in “Holiday” 2016. A combined +2.4 in November and December, “Mix” was +5.2 in “Holiday” 2016. Those market outlets displaying gains of seven-tenths each are hot AC cluster-mate KZZO (3.6 – 4.3, ninth to fifth, 6+) as well as co-owned rhythmic CHR KSFM (3.0, #16 to #13, 6+); and iHeartMedia adult hits KQJK “93.7 Jack FM” (2.5 – 3.2, #13 to #11, 6+). Before February’s +.7, KSFM was a combined -.8 as a result of four consecutive down or flat trends (3.1 – 3.0 – 3.0 – 2.8 – 2.3, 6+). By notching a +.4 in January, “Jack” ended six consecutive sweeps without an increase for a -1.2 (3.3 – 3.3 – 3.0 – 2.8 – 2.8 – 2.6 – 2.1, 6+). In 2.2 – 2.9 territory (6+) the past 13 ratings periods, Entravision rhythmic CHR KHHM “Hot 103.5” (#12 to #11) registers a six-tenths spike to 3.2, its best 6+-showing in just over one year (3.5, January 2016). Improving by six-tenths as well is Educational Media Foundation contemporary Christian KLVB “K-LOVE,” which zooms into the top twenty (#21 to #15) with its fourth successive up-trend (1.2 – 1.4 – 1.5 – 1.9 – 2.5, 6+) that has more than doubled its 6+-share for a +1.3. Off by one-half share are iHeartMedia news-talk hybrid KFBK (8.7 – 8.2, first to second, 6+) and Entercom’s KRXQ “98 Rock” (fifth to seventh, 6+). Having finished six straight times in the runner-up slot, KFBK reached #1 in January. Its recent (6+) fluctuations include +.8 (August 2016); -1.4 (September 2016); +1.2 (October 2016); -.7 (November 2016) +.7 (December 2016); +.8 (January 2017); and -.5 (February 2017). This marks the fourth consecutive decline for “98 Rock” for a collective -1.7 (5.8 – 5.1 – 4.8 – 4.6 – 4.1, 6+). One development with considerably more far-reaching implications than monthly ups and downs happened just after the February 2017 ratings period began. Entercom returned the license of KDND “The End” and transported the CHR format on 107.9 to the frequency of what was hot AC KUDL “Star 106.5.” Thus, KUDL – as hot AC “Star” – goes out with a 2.4 (January 2017, #15, 6+), while the former KDND (4.5, January 2017, #6) now on its new frequency as CHR KUDL is eighth in February 2017 (3.8, 6+).

5) San Antonio – Off by seven-tenths in January, Cox Media Group hot AC KSMG not only recaptures all of it plus one-tenth for good measure (3.8 – 4.6, +.8, 6+), “Magic 105.3 Today’s Best Music” returns to the top ten (#12 to #7). Its 6+ September through “Holiday” 2016 trends were 4.7 – 4.5 – 4.6 – 4.5 – 4.5. Even though the net loss was only four-tenths, co-owned KISS had nonetheless been without an increase in each of the last four ratings periods (5.8 – 5.7 – 5.7 – 5.4 – 5.4, 6+) until February when “99.5 KISS Rocks San Antonio” breaks out a +.6 to 6.0 (6+), advancing from fifth to third. It is the first time that KISS has reached the 6-share level since December 2015 (6.2). When Univision Radio rhythmic CHR KBBT “98.5 The Beat” dropped four-tenths in January, it snapped at three its string of consecutive gains which netted a combined +1.2 (4.0 – 4.5 – 4.7 – 5.2, 6+). “The Beat” though dials up a one-half share increase (4.8 – 5.3, 6+) and progresses from seventh to fifth. The market’s CHR battle tightens as iHeartMedia’s KXXM “Mix 96.1 – San Antonio’s #1 Hit Music Station” drops two-tenths (#10 to #12, 6+), while Alpha Media-owned KTFM “Energy 94.1 Sounds Like San Antonio” adds two-tenths (steady at #13, 6+). “Mix” is down or flat for the sixth straight time for a -.5 (4.4 – 4.4 – 4.4 – 4.3 – 4.2 – 4.1 – 3.9, 6+), while “Energy” notches its fourth consecutive gain for a +.9 (2.6 – 2.8 – 3.1 – 3.3 – 3.5, 6+). Relinquishing all but two-tenths of January’s +1.2, Univision Radio regional Mexican KROM “Estereo Latino 92.9” (6.2 – 7.4 – 6.4, -1.0, first to second, 6+), swaps places with Cox Media Group-owned KONO-FM “101.1 San Antonio’s Greatest Hits” (6.9 – 7.0, +.1, second to first). Stuck on 5.2 (6+) in November and December, “Estereo Latino 92.9” improved by a combined +2.2 in “Holiday” 2016 and January (6.2 – 7.4, 6+) to progress from the runner-up slot to #1. Prior to February, KONO-FM’s most recent (6+) fluctuations are October 2016’s -1.0; November’s +.9; December’s -1.1; “Holiday” 2016’s -1.3; and January’s +1.1. “San Antonio’s Greatest Hits” departed the top spot in October after nine straight sweeps there. The rollercoaster ride continues for iHeartMedia-owned KAJA, which has been -1.4 (“Holiday” 2016); +1.6 (January 2017); and now -1.2 in February (5.4 – 4.0 – 5.6 – 4.4, 6+), with “KJ-97 – San Antonio’s #1 Country Station” drifting from fourth to eighth. Despite a +.1 (5.7 – 5.8, 6+) Cox Media Group’s similarly-formatted KCYY “Y-100 – San Antonio’s New Country Leader” slips from third to fourth. Even so, the one-tenth (6+) advantage that “Y-100” had over “KJ-97” in January widens to 1.4. Having skidded from first in “Holiday” 2016 to sixth in January as a result of a -6.6, iHeartMedia adult contemporary KQXT “Q-101.9 – San Antonio’s Best Variety” erodes by another full-share (5.2 – 4.2, 6+) and tumbles to tenth. Following a December gain of +1.5 to 4.8 (6+), KQXT added +5.5 to 10.3 (6+). This is the lowest 6+-stat since last March (also 4.2) for “Q-101.9,” whose HD3 channel drops one-half share (1.9 – 1.4, #19 to #22, 6+), as does Univision Radio’s urban-rhythmic oldies KMYO “Yo! 95.1” (3.1 – 2.6, #15 to #17, 6+).

6) Cincinnati – Following three consecutive negative trends that accounted for a -3.2 (8.5 – 7.9 – 6.3 – 5.3, 6+) Hubbard Radio country outlet WUBE answered in January with a +1.5 and “B-105” adds another eight-tenths in February (6.8 – 7.6, 6+) to carry on at #3. Down by a cumulative -1.2 via three straight decreases (4.1 – 3.5 – 3.3 – 2.9, 6+), Cincinnati Public Radio’s WVXU bounces back with a +.7 to 3.6 (#13 to #12, 6+). Within 3.3 – 3.6 range (6+) in each of the last five sweeps, Radio One’s WOSL “100.3 R&B + Old School” posts a +.6 to 3.9 (6+) and enters the top ten (#12 to #10). A combined -1.7 since December 2016 (5.4 – 4.1 – 3.7, 6+), iHeartMedia CHR WKFS notches a one-half share increase to 4.2 (6+), enabling “Kiss 107 – Cincinnati’s #1 Hit Music Station” to crack the top ten (#11 to #9). Prior to the “Holiday” 2016 sweep, Cumulus Media classic hits-oldies outlet WGRR occupied the top spot for four straight months. Powered by a +.8 in January – ending four successive down or flat sweeps that produced a -1.6 (9.8 – 9.8 – 9.6 – 8.8 – 8.2, 6+) – WGRR marched from second to first. It repeats there in February, gaining two-tenths to 9.2 (6+). Forfeiting the one-half share that it picked up in January (3.9 – 4.4 – 3.9, 6+), Radio One urban contemporary WIZF “101.1 The Wiz” shifts from eighth to tenth. Not only is iHeartMedia’s WEBN a collective -2.2 as a result of six straight declines (5.8 – 5.4 – 5.3 – 4.7 – 4.4 – 3.8 – 3.6, 6+), it departs the top ten (#10 to #12). One of the longest consecutive strings without a decrease (ten in a row!) comes to an end as Radio One’s urban-rhythmic oldies WDBZ “Soul 101.5” (#17 to #18) falters by three tenths to 1.4 (6+), halting a streak that started in April 2016 and netted a +1.5 (.2 – .3 – .4 – .5 – .5 – .5 – .7 – .8 – .9 – 1.0 – 1.7, 6+).

7) Cleveland – The market’s largest January 2017 – February 2017 (6+) jump belongs to Moody Bible Institute’s WCRF “Moody Radio Cleveland,” which improves by +1.4 (.9 – 2.3, #14, 6+). The religious outlet had not reached a one-share (6+) since October 2014 (1.0, 6+). Owing to a one-half share increase (5.9 – 6.4, 6+), CBS Radio hot AC WQAL “Q-104 Plays the Hits” climbs from seventh to sixth. Albeit down two-tenths after January’s -1.3 (9.8 – 8.5 – 8.3, 6+), iHeartMedia classic hits-oldies WMJI repeats at #1. Prior to December’s +.1, “Cleveland’s Greatest Hits” was off by nearly three full-shares in three straight downward trends (11.5 – 10.8 – 9.6 – 8.6, 6+) and slipped to #2. September’s -.7 ended five straight gains for a cumulative +1.2 (10.3 – 10.7 – 10.9 – 11.3 – 11.4 – 11.5, 6+) and marked the first time in the previous 17 ratings periods that WMJI was not in double-digits (6+). It exited the top spot after ten successive sweeps there; WMJI was +1.1 in “Holiday” 2016. Consistently posting a 6+-share between 5.0 – 5.9 the past six sweeps, CHR sibling WAKS “96.5 Kiss FM – Cleveland’s #1 Hit Music Station” flounders by eight-tenths to 4.6, as it exits the top ten (#10 to #11). Right behind it – and making it a solid year that it’s been at #12 – is CBS Radio-owned WKRK “Sports Radio 92.3 The Fan” (4.2 – 4.0, -.2, 6+). Although it remains unchanged at #13, Ideastream’s WCPN drops two-tenths to 3.6 (6+), thus curtailing eight consecutive up or flat trends that netted a combined +1.8 (2.0 – 2.0 – 2.0 – 2.1 – 2.2 – 2.2 – 2.7 – 2.7 – 3.8, 6+).

8) Salt Lake City – Separated by two-tenths in January, the margin between country rivals KSOP “Z-104 Utah’s #1 Country” (4.1 – 4.0, -.1, flat at #9, 6+) and Cumulus Media-owned KUBL “K-Bull 93” (4.3 – 4.4, +.1, steady at #8, 6+) increases to four-tenths. In advance of January’s +1.0, “K-Bull 93” had faltered for five consecutive months and was a combined -2.2 since August (5.5 – 5.2 – 4.8 – 4.6 – 3.8 – 3.3, 6+). Co-owned KBER “Utah’s Rock Station” (#17 to #16) is up or flat for the fourth straight time (1.8 – 1.8 – 2.0 – 2.1 – 2.5, 6+). Absolutely wild fluctuations continue for KSL, whose “Holiday” 2016 – January 2017 – February 2017 stats are 6.8 – 8.9 – 6.8 (6+). The station’s six most recent (6+) fluctuations are +2.0 (October 2016), -.9 (November), +1.1 (December), -1.5 (“Holiday” 2016); +2.1 (January 2017); and now -2.1 (February 2017), yielding a +.7 since October. Transitioning to the runner-up slot, the Bonneville talker yields first-place to adult contemporary sibling KSFI “FM 100.3 – Better Music Better Work Day” (8.3 – 8.0, -.3, 6+). Following three straight sweeps at #1, “FM 100” shifted to #2, having dropped 12.3 shares in January (20.6 – 8.3, 6+). Until January’s -12.3, “FM 100.3” didn’t have a decrease since April (5.3 – 5.7 – 6.2 – 6.3 – 6.7 – 7.0 – 7.3 – 7.3 – 11.4 – 20.6, 6+), nearly quadrupling its 6+-stat since then with a staggering +15.3 shares. Off by one-half share in “Holiday” 2016, iHeartMedia hot AC KJMY rebounded with a +.6 in January but “My 99.5” returns all of it in February (2.3 – 2.9 – 2.3, 6+), spiraling from #14 to #18. Locked on 2.5 (6+) in October and November and then on 2.1 (6+) in December and “Holiday” 2016, Brigham Young University classical KBYU recorded a full-share gain to 3.1 (6+) in January only to forfeit half of it (2.6, 6+), dropping from #12 to #15. Unlisted in January 2017, University of Utah’s KUER “90.1 NPR Utah” (3.3, #9, “Holiday” 2016, 6+) returns in February with a 3.7 (#10, 6+).

9) Las Vegas – Having eroded by approximately 54% in five successive down or flat sweeps (5.4 – 3.6 – 3.1 – 3.1 – 3.1 – 2.5, 6+), Faith Communications contemporary Christian KSOS “Radio For Life” makes a serious dent in that collective -2.9 with a +1.2 to 3.7 (6+) and rockets from #17 to #10. After gaining six-tenths in January, CBS Radioowned KLUC tacks on nine-tenths (3.7 – 4.3 – 5.2, 6+), leaping from seventh to third. The last time “Las Vegas’ #1 Hit Music Station” hit the five-share level was August 2016 (5.0, 6+). Up one-tenth (6.7 – 6.8, 6+), iHeartMedia adult contemporary KSNE “Sunny 106.5” continues at #1 for the fourth consecutive sweep. Five consecutive up or flat trends generated a +8.3 for KSNE (6.4 – 7.0 – 7.0 – 8.1 – 14.0, 6+), before January’s -.7.3 to 6.7 (6+). Following three straight downward trends (8.1 – 7.4 – 6.0 – 5.7, 6+), “Sunny” was +.7 in September and +.6 in October, climbing to first – where it had been for 22 straight monthlies. Notwithstanding it is unchanged at #13, adult hits sibling KYMT “93.1 The Mountain – We Play Everything” shows an improvement for the sixth consecutive time more than doubling its 6+-share (1.4 – 1.5 – 1.8 – 2.0 – 2.2 – 3.1 – 3.2, 6+).  Without an increase in four straight sweeps (4.5 – 4.2 – 4.2 – 4.2 – 3.8, 6+), Univision Radio regional Mexican KISF displayed a +1.2 in January but relinquishes all of it plus four-tenths (5.0 – 3.4, -1.6, 6+), freefalling from the top ten (#6 to #11). In second-place the last three sweeps, KKLZ drops nine-tenths to 4.9 (6+) and shifts to fourth. The Beasley Media Group classic hits-oldies outlet rebounded from a -1.8 in “Holiday” 2016 with a +1.0 in January (6.6 – 4.8 – 5.8, 6+). Before advancing to #1 in July 2016 – and remaining there in August and September – KKLZ was in the runner-up slot for six straight months; 7.4 in August was its best 6+-showing in over four years (7.5, July 2012). In back-to-back survey periods, Lotus Communications’ Spanish adult hits KWID falters by six-tenths (4.5 – 3.9 – 3.3, 6+) as it leaves the top ten (#9 to #12). Surrendering all but two-tenths of the +.7 it dialed up in January (4.4 – 5.1 – 4.6, -.5, 6+), iHeartMedia’s KWNR “95.5 The Bull – New Country for Las Vegas” stumbles from fourth to seventh.

10) Kansas City –When Steel City Media-owned KFKF entered the December 2016 sweep, it did so with four consecutive up or flat trends that accounted for a +1.1 (3.8 – 3.8 – 4.2 – 4.7 – 4.9, 6+). “Country 94.1,” however, was a combined -1.3 in December and “Holiday” 2016 (4.9 – 4.3- 3.6, 6+), before posting a +.5 in January and a +1.2 in February (3.6 – 4.1 – 5.3, 6+), rocketing from ninth to third. This is the best 6+-stat for KFKF since April 2015 (5.3 as well). In fact, it’s a clean sweep for the country format here as co-owned KBEQ “Q-104 – #1 For New Country” (4.1 – 4.4, steady at #9, 6+) and Entercom’s WDAF “106.5 The Wolf” (3.6 – 3.9, #14 to #12, 6+) are each up by three-tenths. A gain of one-half share (3.8 – 4.3, 6+) propels cluster-mate KQRC “98.9 The Rock” into the top ten (#13 to #10). Unchanged at #4, talk sibling KMBZ-FM is without a decrease for the fifth straight time for a cumulative +1.2 (3.9 – 4.2 – 4.2 – 4.3 – 5.1 – 5.1, 6+). Even though it drops a combined seven-tenths in back-to-back sweeps (9.0 – 8.5 – 8.3, 6+), Cumulus Media classic rocker KCFX “The Fox” repeats at #1. On top from May through September and then in December, “The Fox” had five straight up-trends prior to January’s -.5 for a cumulative +1.8 (7.2 – 7.3 – 7.6 – 7.7 – 8.9 – 9.0, 6+). By dropping two-tenths in August, it closed four successive up or flat monthlies yielding a +1.5 (5.9 – 6.4 – 6.8 – 7.4 – 7.4, 6+). In addition to shifting from third to sixth as a result of a -1.1 (6. 0 – 4.9, 6+), Entercom hot AC KZPT “99.7 The Point” drops below a five-share (6+) for the first time in more than two years (4.9, 6+, “Holiday” 2014). Regressing by one-half share each are Cumulus Media classic hits-oldies KCMO “Kansas City’s Greatest Hits” (7.8 – 7.3, flat at #2, 6+); Steel City Media adult contemporary KCKC “KC-102.1 – Today’s Best Variety” (4.4 – 3.9, #7 to #12, 6+); and Union Broadcasting’s WHB “Sports Radio 810” (3.4 – 2.9, #15 to #16, 6+). Before a loss of three-tenths in November 2016, KCMO-FM registered four straight progressive trends (5.3 – 6.0 – 7.0 – 7.2 – 8.1, 6+) for a collective +1.8. In January, “KC-102.1” spiraled by -2.6 (7.0 – 4.4, 6+), while WHB gained seven-tenths.

11) Orlando – As it progresses from third to second, iHeartMedia CHR WXXL “XL-106.7” is a combined +1.8 in back-to-back survey periods, (7.2 – 8.0 – 9.0, 6+), thus erasing the -1.7 (8.9 – 7.2, 6+) from “Holiday” 2016. In the Cox Media Group cluster, rhythmic CHR WPYO “Power 95.3” improves by six-tenths to 4.3 (tenth to ninth, 6+), while WCFB’s HD2 channel wipes out January’s six-tenths’ loss with a gain of seven-tenths (1.6 – 1.0 – 1.7, #18 to #16, 6+); the last three “Power” trends were 3.6 – 3.8 – 3.7 (6+). Off by nine-tenths each are those stations’ siblings – WMMO “98.9 Orlando’s Classic Hits” (7.5 – 6.6, unchanged at #4, 6+) and talk WDBO-FM (5.1 – 4.2, #10, 6+). In January, WMMO dialed up a +1.4 following a -.6 in “Holiday” 2016 (6.7 – 6.1 – 7.5, 6+). Without a decrease from September through December (5.0 – 5.0 – 5.3 – 5.3, 6+), WDBO-FM lost nine-tenths in “Holiday” 2016 but was +.7 in January. Although it repeats at #1, iHeartMedia Spanish tropical WRUM sputters by eight-tenths to 11.7 from January’s 12.5, the highest 6+-share in the PPM-history of “Rumba 100.3,” which had been on top in October, November and December. WRUM was a combined +2.5 in November and December as it reached 12.1 (6+). Slipping from second to third (7.0, 6+), co-owned adult contemporary WMGF “Magic 107.7” has posted wild fluctuations in the past 18 months or so, including +.5 (October 2015); -1.0 (November 2015); +1.6 (December 2015); +5.2 (“Holiday” 2015); -4.7 (January 2016); -1.2 (February); +1.3 (March); +.7 (April); +.6 (May); -.8 (June); -1.1 (July); -.4 (August); +.7 (September); -.5 (October) +.9 (November); +2.1 (December); +5.6 (“Holiday” 2016); -7.6 (January 2017) and -1.5 (February). After six straight sweeps finishing in third-place, “Magic” progressed to the runner-up slot in December; #1 in “Holiday” 2016; #2 in January 2017; and now back to #3. Public WMFE, which was +.6 in January, is in 2.0 – 2.9 range for the 29th straight time (2.9 – 2.8, -.1, flat at #14, 6+). This is the second consecutive month that JVC Media’s country WOTW “103.1 The Wolf” (1.4, #17, “Holiday” 2016, 6+) is unlisted.

12) Columbus – With a combined improvement of two full-shares over the January and February sweeps (7.8 – 9.1 – 9.8, 6+), iHeartMedia CHR WNCI “97.9 Columbus’ Hit Music” marches from second to first. Before the January ratings period, WNCI was down or flat in each of the previous six surveys for a collective -4.4 (12.2 – 12.1 -11.1 – 9.8 – 9.4 – 9.4 – 7.8, 6+). In calendar year 2016, “Columbus’ Hit Music” was on top in January, February, March, August, September, and December. It dislodges (and trades places with) country sibling WCOL, which surrenders approximately half of January’s robust +2.2 (10.5 – 9.3, -1.2, first to second, 6+). Frozen on 3.8 (6+) in December and “Holiday” 2016, co-owned urban contemporary WZCB “106.7 The Beat” fell to 3.5 in January but – like WNCI – gains seven-tenths (to 4.2, 6+) and cracks the top ten (#11 to #7). On the other hand, Radiohio‘s WBNS-FM “Sports Radio 97.1 The Fan” regresses by seven-tenths and is a combined -3.8 in three straight downtrends (7.7 – 5.9 – 4.6 – 3.9, 6+), sinking from sixth to ninth. Immediately prior to these declines, “Sports Radio 97.1 The Fan” put together six straight monthlies without a loss netting in excess of four full-shares and more than doubling its 6+-stat since June (3.6 – 3.7 – 4.0 – 5.1 – 6.9 – 7.7 – 7.7, 6+). Up in three consecutive ratings periods for a net +2.2 (5.3 – 5.5 – 6.3 – 7.5, 6+), Saga Communications’ WLVQ regressed by half that margin (-1.1) in “Holiday” 2016. “Iconic Rock Q-FM 96” bounced back in January with a +1.5; falters by one-half share in February (6.4 – 7.9 – 7.4, 6+); but carries on in third-place. As was the case in January, Radio One gospel WJYD “Joy 107.1” (1.0, #15, “Holiday” 2016, 6+) does not appear in Columbus’ February ratings report.

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