Thursday, March 22, 2018
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Round Three of February PPM Data Released. The third of four rounds of ratings information from Nielsen Audio‘s February 2018 PPM survey has been released for 12 markets, including: Portland, Charlotte, San Antonio, Pittsburgh, Sacramento, Salt Lake City, Las Vegas, Cincinnati, Orlando, Cleveland, Kansas City, and Columbus. Nielsen’s February 2018 survey period covered February 1 – 28. See all the 6+ numbers from subscribing stations here. Meanwhile, managing editor Mike Kinosian (Kinosian@Talkers.com) provides his “Takeaways” from these 12 PPM markets below.
TWELVE TAKEAWAYS
1) Portland Spoken Word Formats – Notwithstanding that it returns all of the +1.1 it racked up in January, Oregon Public Broadcasting news/talk KOPB (9.6 – 8.5, -1.1, 6+) remains at #1. When it entered the September sweep, KOPB occupied the runner-up position 21 successive times; however, with a +1.4, it finally reached #1. It was a short stay there though as KOPB plummeted by -1.1 (9.1 – 8.0, 6+) and returned to its familiar runner-up spot in October – only to have another one-month run at #1 in November. KOPB ranked second in December and “Holiday” 2017. Its recent trends include +.9 (March 2017); -.8 (May); +.6 (June); -.9 (July); +.6 (August); +1.4(September); -1.1 (October); +1.1 (January 2018) and now -1.1 (February). Despite posting its third increase in a row for a cumulative +1.7 (3.5 – 3.6 – 5.0 – 5.2, 6+), Alpha Media news/talk KXL “101 FM News – Stay Connected” backslides from fifth to sixth. Prior to January, the last time KXL reached the five-share level (6+) was in October 2013 (5.3). After gaining one-half share in January to 1.7 – its best 6+-showing since “Holiday” 2016 (1.7, as well) – iHeartMedia’s similarly programmed KEX “News Radio 1190 – Depend on Us” repeats the 1.7 and stays at #19. Meanwhile, Alpha Media news/talk KUFO “Freedom 970” is off two-tenths (1.1 – .9, #23, 6+). As it returns the four-tenths it picked up in January (2.0 – 2.4 – 2.0, 6+), Entercom sports talk KFXX “1080 The Fan” moves from #17 to #18. Dropping four-tenths as well is Alpha Media’s similarly-formatted KXTG “The Game” (1.4 – 1.0, unchanged at #22, 6+); iHeartMedia’s KPOJ “Sports Radio 620” is trending .6 – .6 – .7 – .7 (#25, 6+).
Portland Music Formats – On the strength of a full-share increase (4.4 – 5.4, eighth to fifth), iHeartMedia’s KFBW “105.9 The Brew – Portland’s Rock Station” reaches the five-share threshold (6+) for the first time since last September’s 5.2. Down or flat the past three sweeps for an overall loss of one-half share (2.7 – 2.4 – 2.4 – 2.2, 6+) co-owned KXJM “JAM’N 107.5 – Portland’s #1 for Hip-Hop and Throwbacks” erases the deficit with a +.6 to 2.8 (#18 to #16, 6+). Although steady at #7, Alpha Media triple A KINK “101.9 Uniquely Portland” gains one-half share (4.5 – 5.0, 6+). As the result of gaining one-tenth to 4.0 (6+), Entercom hot AC KRSK “105.1 The Buzz – Today’s Best Mix” (flat at #10) applies the brakes to six straight sweeps without an increase for a collective -1.5 (5.4 – 4.6 – 4.5 – 4.5 – 4.4 – 4.3 – 3.9, 6+). A loss of seven-tenths slices in half the 6+-share of Mount Hood Community College’s KMHD “Jazz Radio 89.1” (1.4 – .7, #25, 6+). Over the course of the last two ratings periods, iHeartMedia adult contemporary KKCW (-9.0) has seen its 6+-share dwindle by more than 50% (16.9 – 8.5 – 7.9, 6+) but “K-103” remains in second-place. Before shifting to #2 in September, “K-103” was #1 in 39 of the previous 41 ratings periods. With its 13.7 in December and 16.9 in “Holiday” 2017, KKCW is the first Portland station to reach double-digits (6+) since it did so with a 15.3 in “Holiday” 2016. Off one-half share (2.7 – 2.2, 6+), Salem Media Group contemporary Christian KFIS “104.1 The Fish” dips from #16 to #17.
2) Charlotte Spoken-Word Formats – In addition to logging its third uptick in succession for a collective +1.2 (3.1 – 3.2 – 4.0 – 4.3, 6+), Entercom news/talk WBT cracks the top ten (#13 to #8). Earlier, WBT was +1.4 in three consecutive improvements (2.6 – 3.0 – 3.4 – 4.0, July – August – September – October, 6+). Dropping one-tenth to 3.5 (6+), University Radio Foundation news talk WFAE remains at #15; “Charlotte’s NPR News Source” was a combined -1.2 in December and “Holiday” 2017 (4.2 – 3.1 – 3.0, 6+). Its recent fluctuations include -.6 (October); +.5 (November); -1.1 (December); and +.6 in January. Off seven-tenths (1.9 – 1.2, 6+), Entercom-owned sports talk WFNZ “The Fan – Charlotte’s Sports Leader” slips from #18 to #19.
Charlotte Music Formats – Not only is Beasley Media Group urban AC WBAV without a loss for the seventh successive sweep for a cumulative +1.7 (5.7 – 5.7 – 5.9 – 6.1 – 6.4 – 6.5 – 6.5 – 7.4, 6+), “V-101.9” jumps from #2 to #1. This represents the first time that WBAV has reached the seven-share level (6+) in nearly four years (7.2, April 2014). Exiting the top spot and segueing to #4 is iHeartMedia’s WKKT “96.9 The Kat – Charlotte’s #1 for New Country,” which surrenders seven-tenths of January’s +1.9 (6.9 – 6.2, 6+). The 6.9 it registered this time last month was the strongest 6+-stat for “The Kat” since 7.0 in May 2016. WKKT hadn’t hit #1 since August 2017, when it registered a 6.1 (6+). Tied at #4 with “The Kat” is its format rival – Beasley Media Group’s WSOC “103.7 Country’s Hottest Hits” – which is off two-tenths, thus ending at three a consecutive string of gains that netted seven-tenths (5.7 – 6.0 – 6.1 – 6.4, 6+). Notching increases of one-half share each are iHeartMedia’s WRFX “99.7 The Fox – Charlotte’s Classic Rock” (7.0, unchanged at #2, 6+); CHR sibling WHQC “Channel 96.1 – All the Hits” (#16 to #13, 6+); and Radio One urban contemporary WQNC “92.7 The Block” (2.5, steady at #17, 6+). “The Fox” was stuck on 6.9 (6+) in November and December and then on 6.5 (6+) in “Holiday” 2017 and January 2018. “Channel 96.1” has its third straight up or flat trend for an overall +.8 (3.1 – 3.1 – 3.4 – 3.9, 6+), while “The Block” was -.3 in three successive down or flat moves (2.3 – 2.1 – 2.1 – 2.0, 6+). A +.9 in January by Radio One gospel outlet WPZS ended three consecutive sweeps without an increase for a -.3 (4.2 – 4.2 – 4.0 – 3.9, 6+), but “Praise 100.9 – Charlotte’s Inspiration Station” surrenders six-tenths in February (4.8 – 4.2, sixth to ninth, 6+). In a similar situation, iHeartMedia’s WEND picked up seven-tenths in January to suspend three straight down or flat trends that resulted in a -.6 (4.2 – 3.9 – 3.6 – 3.6, 6+); however, “106.6 The End – Charlotte’s Alternative Rock” now forfeits one-half share (4.3 – 3.8, 6+) and leaves the top ten (#10 to #14).
3) San Antonio Spoken-Word Formats – Following a January +1.6 to 4.4 – its best 6+-showing since last May (4.4, as well) – iHeartMedia news/talk WOAI “News Radio 1200 – San Antonio’s News, Traffic, & Weather” is flat in both 6+-share (4.4) and 6+-market rank (#9). Before that massive +1.6, WOAI was -.9 as the result of four straight sweeps without an increase (3.7 – 3.6 – 3.6 – 3.2 – 2.8, 6+). Trending 1.7 – 1.5 – 1.3 – 1.6 – 1.7 (6+), Alpha Media news/talk KTSA “Stay Connected” continues at #20. A combined -1.7 in January and February (4.7 – 3.4 – 3.0, 6+), Texas Public Radio news/talk KSTX drops from #13 to #15. With a +1.0 to 4.7 in “Holiday” 2017, KSTX crossed the four-share level (6+) for the first time in its PPM-history. Flat at .5 (6+) iHeartMedia sports talk KTKR “Ticket 760 – San Antonio’s Sports Station” checks in at #28.
San Antonio Music Formats – If January’s +1.1 to 5.2 (6+) wasn’t sufficient, iHeartMedia-owned KAJA “KJ-97 San Antonio’s #1 Country Station” follows with a +1.6 (6.8, 6+) to jump from fourth to second. Prior to January, “KJ-97” was -.9 in four successive down or flat sweeps (5.0 – 5.0 – 4.4 – 4.1 – 4.1, 6+). In advance of the August 2017 ratings period, KAJA registered three consecutive uptrends for a collective gain of eight-tenths. With a (6+) January 2018 – February 2018 increase half that of KAJA, CHR cluster-mate KXXM “96.1 Now – San Antonio’s #1 Hit Music Station” elevates from #15 to #11 (3.3 – 4.1, +.8, 6+). A January +1.8 by KONO-FM lifted the Cox Media Group classic hits-oldies outlet to #1, as well as suspending three downward moves in succession that produced a -2.0 (7.0 – 6.8 – 5.9 – 5.0, 6+). In the February report, “101.1 San Antonio’s Greatest Hits” adds one-half share (6.8 – 7.3, 6+) and repeats in the lead position. After ten straight months at #1, KONO-FM shifted to #2 in December and remained there in “Holiday” 2017. Recent (6+) fluctuations for KONO-FM include January 2017’s +1.1; April’s +.8; May’s -.6; August’s -.5; October’s +.7; December’s -.9; “Holiday” 2017’s -.9; January 2018’s +1.8; and February’s +.5. An overall +1.8 in seven sweeps in a row without a loss (2.0 – 2.0 – 2.0 – 2.7 – 3.0 – 3.5 – 3.7 – 4.0, 6+), Univision Radio Spanish contemporary KXTN “107.5 Tejano & Proud” remains at #12. By picking up one-tenth to 2.3 (#19 to #18, 6+), co-owned KMYO “Latino Mix 95.1” pulls the plug on four straight decreases that accounted for a -1.3 (3.5 – 3.2 – 3.0 – 2.4 – 2.2, 6+). Relinquishing all but one-tenth of January’s +1.1 (5.4 – 4.4, -1.0, 6+), classic rock sibling KTKX “106.7 The Eagle” plummets from third to ninth. Down by one full-share as well (3.4 – 2.4, #13 to #17, 6+) is Alpha Media regional Mexican KSAH “Norteno,” which improved by eight-tenths in January.
4) Pittsburgh Spoken-Word Formats – When Entercom news/talk KDKA-AM broke out a +1.3 in January to 5.3 (6+), it pulled the plug on four down or flat trends in succession that produced a loss of eight-tenths (4.8 – 4.8 – 4.4 – 4.0, 6+). Remaining at #7 in February, “News Radio 1020” matches that 5.3 – its highest 6+-share since April 2017’s 5.7. A combined +1.3 in “Holiday” 2017 and January 2018 (5.3 – 5.9 – 6.6, 6+), sports talk sibling KDKA-FM surrenders nine-tenths in February to 5.7 (6+) but “93.7 The Fan” remains in sixth-place. January’s 6.6 represents the best 6+-showing for “The Fan” since September 2016’s 7.6. While it is true that iHeartMedia sports talk WBGG is without a loss for the eighth ratings period in a row, “ESPN Pittsburgh” has a net gain of just one-tenth in that stretch (.1 – .1 – .1 – .1 – .1 – .1 – .2 – .2 – .2, 6+) and is unchanged at #17. Following a six-tenths gain that halted three successive downward trends resulting in a -1.1 (3.2 – 2.8 – 2.4 – 2.1, 6+), Essential Public Media news/talk WESA “90.5 Pittsburgh’s NPR Station” is up two-tenths to 2.9 (6+) and stays at #12.
Pittsburgh Music Formats – Not only is iHeartMedia classic hits-oldies WWSW back in double digits (6+) as it was September through “Holiday” 2017, “94.5 – 3WS” gains nine-tenths and is #1 for the 12th ratings period in succession (9.4 – 10.3, 6+). It is rebounding from January’s loss of seven full-shares. Adding six-tenths to January’s +.4 (6.9 – 7.3 – 7.9, 6+), Steel City Media adult hits WRRK “96.9 Bob FM” inches up from fourth to third. A collective -4.8 in January and February (10.6 – 6.8 – 5.8, 6+), WSHH “Today’s Wish 99.7” carries on in fifth-place. In “Holiday” 2017, the Renda Broadcasting adult contemporary facility posted a 10.6, the station’s best 6+-showing in exactly one year. Stymied on 5.7 (6+) in August and September and then on 5.2 (6+) in October and November, WSHH more than doubled the October and November stat in December and “Holiday” 2017 with a combined +5.4. More major ups and downs for iHeartMedia rocker WDVE, which has been +1.6 (October 2017); -1.0 (November); -.8 (“Holiday 2017”); +.8 (January); and now -.9 in February (9.2 – 8.3, #2, 6+). WDVE has been in second-place in eight of the last nine sweeps. October’s 10.2 marked the first time it reached double-digits (6+) since March 2017 (10.4).
5) Sacramento Spoken-Word Formats – After only a one-month stay at #1, iHeartMedia-owned KFBK “Sacramento’s News, Weather, and Traffic Station” sputters by one-half share (8.6 – 8.1, 6+) and slips to the runner-up slot. Down or flat in October – November – December for an overall loss of seven-tenths (7.8 – 7.5 – 7.5 – 7.1, 6+), KFBK logged a +1.3 in “Holiday” 2017 and followed in January 2018 with a +.2; January 2018’s 8.6 was its best 6+-stat since January 2017’s 8.7. After three straight improvements netting a combined +1.3 (6.5 – 6.7 – 7.1 – 7.8, 6+), KFBK regressed by three-tenths in October. Having posted a 2.7 in January – its highest 6+-share since June 2017’s 2.8 – co-owned KSTE regresses by two-tenths (2.5, #13 to #16). “Talk 650” was +.6 in December; -.5 in “Holiday” 2017; and +.6 in January. By posting a one-half share gain in January, KXJZ recaptured approximately half of its combined -1.1 from December and “Holiday” 2017 (5.3 – 4.3 – 4.2, 6+), but the Capital Public Radio news/talk outlet returns three-tenths to 4.4 (6+) to dip from fifth to sixth. There’s little movement in the market’s sports contest as Entercom’s KHTK “Sports 1140” is down or flat for the third time in a row for a -.7 (2.6 – 1.9 – 1.9 – 1.9, #16 to #19, 6+), while co-owned KIFM-AM “ESPN Radio 1320” is trending 1.5 – 1.4 – 1.5 (#21).
Sacramento Music Formats – As part of a steady September 2017 through February 2018 progression, Capital Public Radio classical-formatted KXPR “88.9 The Classical Station” is a collective +1.5 in six straight up or flat trends and reaches the two-share level (1.0 – 1.0 – 1.1 – 1.2 – 1.5 – 1.9 – 2.5, #16 to #15, 6+). Advancing by six-tenths as well in February is Entercom hot AC KZZO “Now 100.5 – Today’s Best Hits” (3.9 – 4.5, ninth to fifth, 6+). Up one-tenth (8.2 – 8.3, 6+), co-owned KSEG “96.9 The Eagle – Sacramento’s Classic Rock” marches from second to first. Its +2.0 in January basically erased a combined -2.2 in December and “Holiday” 2017; “The Eagle” was an overall -1.6 in September and October (9.7 – 8.7 – 8.1, 6+). Steady at #4, CHR sibling KUDL “106.5 The End” is off two-tenths to 5.2 (6+), ending three positive trends in succession that produced a +1.8 (3.6 – 3.8 – 4.3 – 5.4, 6+).
6) Salt Lake City Spoken-Word Formats – Owing to three straight negative moves, Bonneville’s KSL was a combined -3.2 (8.3 – 6.5 – 5.7 – 5.1, October – November – December – “Holiday” 2017, 6+), but “News Radio 102.7 FM & 1160 AM” responds with an overall +1.6 in January and February to 6.7 (6+) and continues in second place. After logging a +.7 in January, iHeartMedia’s KNRS “Talk Radio 105.9 – Listen And You’ll Know” is off one-tenth to 3.9 (flat at #10, 6+). Having trended 3.4 – 3.4 – 3.6 – 3.5 – 3.5 (June through October, 6+), KNRS was +.8 in November, but was a combined -1.0 in December and “Holiday” 2017. Forfeiting all of January’s +.8 and three-tenths more (4.1 – 3.0, -1.1, 6+), University of Utah news/talk KUER exits the top ten (#9 to #12). Owing to a loss of two-tenths (1.7 – 1.5, 6+), Broadway Media-owned KALL “ESPN 700 – Utah’s #1 Sports Talk” slumps from a three-way tie at #19 to #21.
Salt Lake City Music Formats – Rebounding from January’s -.6 (1.8 – 1.2, 6+), Cumulus Media’s KHTB “Alt 101.9” flashes a +.9 to 2.1 (6+) and is back in the top twenty (#23 to #19, 6+). This (2.1) is its best 6+-showing since August 2017 (2.1, as well). In addition to registering a +.6 (2.4 – 3.0, 6+), allowing it to leap from #17 to #12, Brigham Young University’s KBYU “Classical 89” reaches the three-share level for the first time since January 2017’s 3.1. Albeit a whopping -15.9 in January and February (23.2 – 8.1 – 7.3, 6+), Bonneville-owned KSFI “FM 100.3 – Better Music Better Work Day” is #1 for the fifth ratings period in a row. In “Holiday” 2017, its 23.2 share (6+) was in excess of the sum total of the next five stations after it. “FM 100.3” was #1 each month in calendar year 2017 except January, March, April, and October. A one-half share loss (1.7 – 1.2, 6+) takes Broadway Media adult hits KYMV to its lowest 6+-share in just over one year (1.2, as well in January 2017) as “Rewind 100.7” departs the top twenty (#19 to #23). Given that both stations’ 6+-share is unchanged from January, there’s still a seven-tenths difference between Cumulus Media country outlet KUBL “K-Bull 93 FM” (flat at 5.3, 6+) and independent rival KSOP-FM “Z-104 Utah’s #1 Country” (steady at 4.6, #7, 6+). “K-Bull” was -1.4 in December and “Holiday” 2017 (4.7 – 4.1 – 3.3, 6+) but logged a +2.0 in January. Up or flat for the tenth sweep in a row – including 1.4 (6+) in each of the last four (.9 – 1.0 – 1.0 – 1.0 – 1.0 – 1.3 – 1.3 – 1.4 – 1.4 – 1.4 – 1.4, 6+), 1980’s hits KSQN “103.1 The Wave – The Next Wave of New Wave” continues at #22.
7) Las Vegas Spoken-Word Formats – Improving by one-tenth after January’s +.6 (1.9 – 2.5 – 2.6, 6+) Nevada Public Radio news/talk KNPR is this market’s only spoken-word representative to appear in February 2018’s top twenty (#17 to #15). This (2.6) is KNPR’s best 6+-stat since May 2017’s 2.8. Up or flat for the third straight time for a +.2 (1.7 – 1.8 – 1.9 – 1.9, 6+) Entercom’s KXNT “News Talk Radio 840” continues at #21, while Beasley Media Group news/talk KDWN “AM 720 Where Las Vegas Comes to Talk” doubles its 6+-share via five straight positive or flat trends (.7 – .7 – .7 – .7 – 1.3 – 1.4, 6+) to carry on at #23. Conversely, Lotus Communications sports talk KWWN “ESPN Radio 1100” is a collective -.4 in five consecutive sweeps without an increase (1.2 – 1.1 – 1.1 – 1.0 – .8 – .8, #25, 6+).
Las Vegas Music Formats – A gain of eight-tenths (4.2 – 5.0, sixth to fifth, 6+) takes Beasley Media Group urban-rhythmic oldies KOAS “Old School 105.7” to its strongest 6+-stat since June 2017’s 5.6. Without a loss for the fifth consecutive report (3.2 – 3.6 – 3.6 – 3.7 – 4.8 – 5.2, 6+), Entercom rhythmic hot AC KXQQ “Q-100.5” is an overall +2.0, progressing from fifth to fourth. Despite surrendering roughly half of January’s +1.1 (7.6 – 7.1, -.5, 6+), co-owned classic hits-oldies KKLZ “96.3 – 70s, 80s and More” repeats at #1. In December, KKLZ was ousted from #1 after five straight months in the lead position. It previously was +1.0 (October); -.9 (November) and -.7 (December). Down or flat the past six survey periods for a cumulative -2.0 (5.3 – 4.5 – 4.5 – 4.1 – 4.0 – 3.4 – 3.3, 6+), Lotus Communications’ KXPT “97.1 The Point – #1 for Classic Rock” dials up a +.5 to 3.8 and enters the top ten (#12 to #8, 6+). Without a loss four sweeps in a row for an overall +.9 (3.9 – 3.9 – 4.2 – 4.6 – 4.8, 6+), Faith Communications contemporary Christian KSOS “SOS Radio – Right Song, Right Time” is now a combined -2.2 in January and February (4.8 – 3.9 – 2.6, 6+), spiraling from #8 to #15; 4.8 in “Holiday” 2017 was its strongest 6+-stat since September 2016’s 5.4.
8) Cincinnati Spoken-Word Formats – After logging five straight negative trends for a collective -3.3 (9.6 – 9.4 – 9.2 – 8.0 – 7.2 – 6.3, 6+), WLW is +2.0 in January and February (6.3 – 7.9 – 8.3, flat at #2). The heritage iHeartMedia news/talker fell to #3 in November, following three consecutive months at #1. It returned to the top in August 2017 after back-to-back appearances in the runner-up slot. Even though it adds two-tenths (3.6 – 3.8, 6+), co-owned and similarly-formatted WKRC “55 KRC The Talk Station in Cincinnati” backslides from #10 to #11. Its +.3 in January ended three downward moves in a row that accounted for a -.9 (4.2 – 4.2 – 3.5 – 3.3, 6+). Following January’s one-half share improvement, Cincinnati Public Radio news/talk WVXU adds two-tenths to 3.6 (6+) yet slips from #11 to #12. The market’s 6+-sports talk share shrinks by three-tenths as iHeartMedia-owned WCKY “Cincinnati’s ESPN 1530” is off one-tenth (1.2 – 1.1, #19 to #20, 6+), while co-owned WSAI “Fox Sports AM 1360” is down two-tenths (.7 – .5, #22, 6+).
Cincinnati Music Formats – Three gains in succession by Hubbard’s WUBE “B-105.1 – Get Your Country On” (unchanged at #3) flips December’s -1.4 into a +2.3 (5.8 – 6.3 – 7.8 – 8.1, 6+). Tacking on seven-tenths to January’s +.5 (2.7 – 3.2 – 3.9, 6+), Cumulus Media’s WFTK “96 Rock” cracks the top ten (#12 to #10) with its strongest 6+-share since August 2017 (3.9, as well). Unchanged at 9.6 (6+), cluster-mate WGRR “103.5 Cincinnati’s Greatest Hits” repeats at #1. The classic hits-oldies facility dusted itself off from a -1.6 in December and “Holiday” 2017 (9.1 – 8.5 – 7.5, 6+) with a January +2.1. This (9.6) is its strongest 6+-stat since last July’s 9.7. Faltering by one-half share each are co-owned adult contemporary WRRM “Warm 98” (4.9, fifth to sixth, 6+) and Hubbard rhythmic hot AC WREW “Mix 94.9” (4.5, seventh to ninth, 6+). Prior to January’s -7.6, “Warm 98” (#1 in “Holiday” 2017) was an overall +9.1 in five improvements in a row since August (3.9 – 4.0 – 4.5 – 4.6 – 7.5 – 13.0, 6+). A January +1.3 by “Mix” virtually eliminated its -1.4 from five straight down or flat trends (5.1 – 4.6 – 4.2 – 3.9 – 3.7 – 3.7, 6+). Without an increase four sweeps in a row for a combined -1.0 (2.4 – 2.3 – 1.8 – 1.6 – 1.4, 6+) – immediately following five consecutive up or flat sweeps that produced a +1.0 (1.4 -1.7 – 1.7 – 1.9 – 2.1 – 2.4, 6+) – Radio One urban-rhythmic oldies WDBZ picks up one-tenth to 1.5 (6+) as “Soul 101.5” moves from #18 to a four-way tie at #16.
9) Orlando Spoken-Word Formats – No sooner did iHeartMedia news/talk WTKS explode with a January +1.7, “Real Radio 104.1 – We Say What We Want” immediately follows with a +1.3 (2.2 – 3.9 – 5.2, 6+) and cracks the top ten (#11 to #8). January’s mammoth gain ended three straight down or flat trends that resulted in a -.7 (2.9 – 2.9 – 2.4 – 2.2, 6+). WTKS bypasses Cox Media Group news/talk WDBO-FM, which after January’s +1.3, is flat in both 6+-share (4.7) and rank (#10). Entering the January sweep, “News 96.5” was a collective -2.7 via four straight decreases (6.1 – 5.1 – 4.2 – 4.0 – 3.4, 6+); WDBO-FM registered a +2.0 in September 2017. Without an increase in five straight ratings periods for a -.7 (1.9 – 1.7 – 1.7 – 1.6 – 1.2 – 1.2, 6+), iHeartMedia news/talk WFLF gained seven-tenths in January but coughs up three-tenths in February (1.9 – 1.6, flat at #16, 6+). Off two-tenths (3.9 – 3.7, 6+), Community Communications’ news/talk WMFE slides from #11 to #14. In January, “90.7 Public Radio for Central Florida” regained the six-tenths it lost in “Holiday” 2017. Tied at #20 are iHeartMedia sports talk WYGM “FM 96.9 The Game – Orlando’s Sports Leader” (1.2 – .7, -.5, 6+) and Cox Media Group’s similarly-formatted WDBO-AM “ESPN 580 Orlando” (.8 – .7, -.1, 6+).
Orlando Music Formats – Stuck on 5.0 (6+) in “Holiday” 2017 and January, Cox Media Group urban AC WCFB “Star 94.5” erupts with a full-share gain to 6.0 – its best 6+-share June 2017’s 6.1 – progressing from eighth to fifth. After recording four losses in a row for a combined -1.3 (4.3 – 3.8 – 3.4 – 3.1 – 3.0, 6+), Entercom’s WQMP was +1.1 in “Holiday” 2017. It faltered by nine-tenths in January but “Alt 101.9 – Orlando’s New Alternative” bounces back in February with a +.7 (4.1 – 3.2 – 3.9, #14 to #13, 6+). Its hot AC sibling WOMX “Mix 105.1” improves by six-tenths (4.8 – 5.4, ninth to sixth, 6+), as does iHeartMedia adult contemporary WMGF “Magic 107.7” (6.6 – 7.2, flat at #3, 6+). After gaining six-tenths in November, “Mix” was -1.7 in December and “Holiday” 2017 (5.5 – 4.6 – 3.8, 6+) and +1.0 in January. “Magic” spent two months at #1 and was a combined +8.3 in December and “Holiday” 2017 before plummeting -9.3 (15.9 – 6.6, 6+) in January. Co-owned Spanish tropical WRUM is up two-tenths (9.3 – 9.5, 6+) and repeats at #1. Following 11 consecutive months on top, “Rumba 100” dropped to the runner-up slot in December and remained there in “Holiday” 2017. Its +.4 in January ended four negative sweeps in a row that generated a collective -2.7 (11.6 – 11.5 – 11.4 – 11.3 – 8.9, 6+). April 2017’s 12.8 is the best-ever 6+-share in the station’s PPM-history. At the same time, Entravision Communications’ similarly-formatted WNUE “Salsa 98.1” erodes by nine-tenths (2.7 – 1.8, 6+) but remains at #15. A collective +1.3 in three straight upticks (3.8 – 4.2 – 4.9 – 5.1, 6+), Cox Media Group country-formatted WWKA hands over all but two-tenths of that margin (4.0, -1.1, 6+) as “K-92.3” drifts out of the top ten (#7 to #12). The wild journey keeps going for iHeartMedia CHR WXXL. In October, it ended five straight monthlies without an increase that resulted in a -2.4 (9.9 – 8.8 – 8.1 – 7.8 – 7.5 – 7.5, 6+), a streak that followed a +2.7 as the result of four consecutive positive moves (7.2 – 8.0 – 9.0 – 9.7 – 9.9, 6+). “XL-106.7” was up or flat four sweeps in succession for a +.7 (7.5 – 7.5 – 7.9 – 8.2 – 8.2, 6+), before recording a -.9 in “Holiday” 2017. It logged a +1.6 in January to 8.9 – its best 6+-stat since April 2017’s 9.9 – but is -.6 in February (8.3, unchanged at #2, 6+). Declining by six-tenths as well is University of Central Florida’s WUCF “89.9 Jazz & More” (1.5 – .9. #17 to #19, 6+). In January, iHeartMedia’s WJRR posted a +1.3, obliterating the combined -1.1 from December and “Holiday” 2017 (5.1 – 4.4 – 4.0, 6+), but “101.1 Orlando’s Rock Station” returns one-half share in February (5.3 – 4.8, sixth to ninth, 6+).
10) Cleveland Spoken-Word Formats – Having gained one-half share in January to curtail three straight declines for a -3.5 (8.5 – 5.4 – 5.2 – 5.0, 6+), iHeartMedia news/talk WTAM “1100 Cleveland’s News Radio” regresses by two-tenths (5.5 – 5.3, 6+) but moves from eighth to seventh. A major winning streak is snapped as Ideastream-owned news/talk WCPN – which was a cumulative +3.2 in six straight upticks (2.1 – 2.4 – 2.9 – 3.2 – 3.6 – 3.8 – 5.3, 6+) – relinquishes roughly half that increase (3.6, -1.7, 6+) and exits the top ten (#9 to #12). In four successive sweeps without a loss (4.0 – 4.1 – 4.2 – 4.6 – 4.6, 6+), Entercom sports talk WKRK “Sports Radio 92.3 The Fan” is up six-tenths and enters the top ten (#12 to #10).
Cleveland Music Formats – The loftiest (6+) January 2018 – February 2018 increase logged by any station in the 12 PPM-markets shown here is by iHeartMedia classic hits-oldies WMJI (8.4 – 10.3, +1.9, 6+), which progresses from second to first. Ironically, “Cleveland’s Greatest Hits” was -1.9 in January, following “Holiday” 2017’s +2.5 (7.8 – 10.3, 6+). When WMJI reached double-digits (6+) in “Holiday” 2017, it was the first time it accomplished that feat since September 2016’s 10.8. November’s +.8 stopped three straight declines that resulted in a -1.3 (9.2 – 8.9 – 8.4 – 7.9, 6+), but WMJI was -.9 in December. In 2017, “Cleveland’s Greatest Hits” occupied the top spot from January through April; July through September; and in November. Even though it displays a +.4 (9.1 – 9.5, 6+), Radio One urban AC is displaced from the top spot after a one-month stay and shifts to #2. Having reached #1 in December with a +.9, WZAK fell to third in “Holiday” 2017. A loss of four-tenths in October ended three consecutive positive moves by WZAK for an overall +.9 (7.5 – 7.6 – 8.1 – 8.4, 6+). Its urban contemporary cluster-mate, WENZ “Z-107.9,” posts a +.6 to 6.3 (sixth to fifth, 6+), thus applying the brakes to three straight losses that accounted for a -1.5 (7.2 – 6.7 – 6.1 – 5.7, 6+). Eroding by more than 50% (-5.6) in January and February (10.4 – 5.6 – 4.9, 6+) after being a combined +5.5 in December and “Holiday” 2017 (4.9 – 7.2 – 10.4, 6+), Entercom adult contemporary WDOK “Cleveland’s Star 102” dips from seventh to ninth. In December, “Star 102” halted three straight downward moves that accounted for a -1.1 (6.0 – 5.4 – 5.1 – 4.9, 6+).
11) Kansas City Spoken-Word Formats – Over and above racking up six positive spikes in succession for a +1.9 (3.7 – 3.8 – 3.9 – 4.0 – 4.3 – 4.9 – 5.6, 6+), Entercom news talk KMBZ-FM “98.1 News-Traffic-Weather” zooms from eighth to fourth. Co-owned KMBZ-AM “Talk 980” is flat at 2.0 and remains at #19, while Cumulus Media’s KCMO-AM “Talk Radio 710” is trending .8 – .9 – 1.1 (#22, 6+). Without a loss for the fourth time in a row for a +.8 (1.9 – 2.2 – 2.4 – 2.7 – 2.7, 6+), University of Missouri news/talk KCUR shifts from #17 to a three-way tie at #16. A combined +1.4 in “Holiday” 2017 and January 2018,Union Broadcasting sports talk WHB “Sports Radio 810” surrenders nine-tenths (4.0 – 3.1, #12 to #14, 6+). When WHB dipped by four-tenths in December, it halted at five a successive string of positive trends that doubled its 6+-stat (1.5 – 1.6 – 1.8 – 2.0 – 2.8 – 3.0, 6+). Owing to a loss of four-tenths (1.8 – 1.4, 6+), Entercom’s KCSP “610 Sports Radio” falls off the top twenty (#20 to #21).
Kansas City Music Formats – Recapturing all but one-half share of January’s -1.7 (7.4 – 8.6, +1.2, 6+), Cumulus Media classic rock KCFX “The Fox” storms from second to first. A +1.2 in December lifted “The Fox” to 9.6, its strongest 6+-stat since July’s 10.3 and ended four straight down or flat sweeps that generated a -1.9 (10.3 – 8.7 – 8.5 – 8.5 – 8.4, 6+). Prior to November, “The Fox” occupied Kansas City’s top spot for ten consecutive months. It trades places with classic hits-oldies sibling KCMO-FM “94.9 Kansas City’s Greatest Hits,” which falters by six-tenths (8.4 – 7.8, first to second, 6+). Its January -2.0 curtailed four straight upticks that netted a +2.7 (7.7 – 8.0 – 8.8 – 9.0 – 10.4, 6+). Frozen on 5.0 (6+) in November and December and then on 4.5 (6+) in “Holiday” 2017 and January 2018, Entercom’s KQRC “98.9 The Rock” registers a one-half share increase and is back at 5.0 (tenth to seventh, 6+). In addition to the aforementioned KCMO-FM, skidding by six-tenths as well are KQRC’s country cluster-mate WDAF “106.5 The Wolf” (5.3 – 4.7, fifth to ninth, 6+), up one-half share in January, and University of Northwestern St. Paul contemporary Christian KJNW “Life 88.5” (3.5 – 2.9, flat at #15, 6+), which gained eight-tenths in January. Ups/downs continue for Carter Broadcast Corporation urban contemporary KPRS “Hot 103 Jamz,” which was an overall +1.3 in November and December (4.8 – 5.3 – 6.1, 6+); -1.0 in “Holiday” 2017; +1.0 in January; and now -.5 in February (6.1 – 5.6, third to fourth, 6+).
12) Columbus Spoken-Word Formats – On the heels of January’s +1.5 (5.6 – 7.1, 6+), iHeartMedia news/talk WTVN “News Radio 610” relinquishes two-thirds of that gain (6.1, -1.0, third to fifth, 6+); WTVN was -.6 in “Holiday” 2017. Prior to January, the last time “News Radio 610” reached the seven-share level (6+) was two years ago (7.3, February 2016). A -.3 in December halted three straight up-trends that netted eight-tenths (5.7 – 5.9 – 6.0 – 6.5, 6+). Within 3.4 – 3.9 range (6+) for five sweeps in a row, Ohio State University news/talk WOSU registered a +.6 to 4.2 (6+) in January. It follows with a +.1 in February to 4.3 (eighth to seventh), its best 6+-showing since 4.7 in August 2017. Locked on .9 (6+) in December and “Holiday” 2017, iHeartMedia sports talk WXZX “105.7 The Zone” repeats January’s .8 (#17 to #16, 6+). This time last month, WBNS-FM “Sports Radio 97.1 The Fan” ranked seventh with a 4.4 (6+), but the RadiOhio sports talk outlet disappears from print in the February report.
Columbus Music Formats – Powered by a +1.2 (5.2 – 6.4, 6+), Saga Communications adult contemporary WSNY “Sunny 95” makes up about one-fifth of January’s -5.8 and advances from #5 to #3. “Sunny” exited the top spot in January after just one survey period (“Holiday” 2017). It was +5.1 in “Holiday” 2017 to 11.0, its most potent 6+-stat since reappearing in print over three years ago (December 2014). Notching a February increase half that of WSNY is iHeartMedia adult hits WODC (5.2 – 5.8, 6+). Even with a +.6, however, “93.3 The Bus” backspins from fifth to sixth. Holiday” 2017’s 8.1 is the highest 6+-share for “The Bus” since 11.1 in “Holiday” 2016. “The Bus” was a combined +2.7 in December and “Holiday” 2017 (5.4 – 6.0 – 8.1, 6+), but -2.9 in January. After spending six months at #1, country-formatted sibling WCOL shifted to second in “Holiday” 2017 but returned to the top spot in January and repeats in February with a 12.3 (6+). It has been in double-digits (6+) each sweep since June. Accustomed to major fluctuations, WCOL was +2.2 (January 2017); -1.2 (February); +.8 (March); -1.3 (May); +1.4 (June); +2.1 (July); -.9 (August); -.6 (September); +.7 (October); -.5 (December); +3.1 (January 2018); and now -1.7 in February. Elsewhere in that cluster, urban contemporary WZCB “106.7 The Beat” drops six-tenths (3.6 – 3.0, ninth to tenth, 6+).
Tags: Mike Kinosian, news/talk, Nielsen Audio, PPM survey, ratings information, Sports Talk
Category: Front Page News, Industry News