Newsmax Media Founder and CEO Christopher Ruddy Is This Week’s Guest on Harrison Podcast. The CEO of Newsmax Media – the conservative news organization that owns and operates Newsmax.com and Newsmax TV in addition to a number of other platforms and services in digital and print publishing – is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Veteran journalist, entrepreneur, and news executive Christopher Ruddy discusses the history and strategy that has led to Newsmax TV achieving enormous rating gains this year in its juggernaut campaign to provide FOX News Channel with formidable competition in the conservative news/talk cable TV ratings wars. In this revealing conversation, Ruddy tells Harrison his side of the recent story by media writer Ben Smith published inThe New York Times under the headline, “The King of Trump TV Thinks You’re Dumb Enough to Buy It.” He dispels the notion conveyed in that piece that Newsmax TV has strategically flanked FOX to its far right and is telling President Donald Trump’s most ardent loyalists whatever they want to hear regardless of the truth. Ruddy discusses the bigger picture of Newsmax content which also delivers stories and items that are unfavorable to Trump and collectively covers a broader segment of the spectrum best described as center-right, as opposed to far-right. Harrison and Ruddy take a deep-dive into talk media political “positioning” which lies at the very heart of modern competitive programming. They also speculate on the future of American politics and the talk media coverage thereof. True to his unpredictable and often contrarian approach to what many observers consider conventional wisdom, Ruddy states that it appears President-Elect Biden is not veering to the far left as many Republicans and Trump supporters fear he will as evidenced by many of his cabinet picks, and that the 46^th president will be far more of a “centrist” than many in both parties are expecting. Ruddy also candidly discusses the balancing act required to maintain a long-standing “friendship” with Trump while not being afraid to criticize his policies on those occasions when he believes such criticism is warranted in addition to outlining his immediate plans to grow Newsmax as a full-service news organization in 2021. This podcast is a must-listen! To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.

Floyd Reese Exiting ‘102.5 The Game’ in Nashville. According to a story in the Nashville Post, former Tennessee Titans general manager Floyd Reese is giving up his sports talk host gig at Cromwell Media’s WPRT-FM, Nashville “102.5 The Game.” Reese co-hosted the afternoon drive program “Jared & The GM” with Jared Stillman for the past five-plus years. Stillman will continue to host the afternoon show now billed as “Stillman & Company” as the station seeks out a new afternoon co-host. The Post cites a press release in which Reese states, “This is something I’ve been contemplating for a while and I feel it’s time for me to take a step back. I’ve thoroughly enjoyed my tenure with ‘102.5 The Game’ and doing a show with Jared has been a terrific experience. He and I formed a unique partnership that allowed us to be teammates and friends. I’d also like to thank Cromwell Media owner Bud Walters and [program director] Ryan Porth for their non-stop support over the years. It’s been a good run.” Reese was general manager of the NFL’s old Houston Oilers from 1990-1999 and the Titans (after the Oilers moved from Houston to Nashville) from 1999-2006. He was a senior football advisor for the New England Patriots from 2009-2012. He joined “102.5 The Game” in 2015.

WBT-AM/FM, Charlotte Keeps The Bike Drive Alive. The annual holiday “Bikes for Kids” drive was launched by retired WBT-AM/FM, Charlotte talk host John Hancock 26 years ago. With Hancock’s retirement at the beginning of 2020, the fate of the charitable drive that had provided some 20,000 bikes (as well as gifts, food, clothing and more) to tens of thousands of needy Charlotte-area kids was up in the air. Ultimately, WBT staff, in partnership with the Carolina Panthers, WSOC-TV, Frito Lay, and some other local charitable organizations, 400 brand-new bikes were collected during the “Bike Drive” that took place on Tuesday (12/15). Brett Winterble, who took over the afternoon drive show following Hancock’s retirement, says, “It was an amazing day for Hancock’s bikes for kids. This was my first opportunity since joining WBT in February to interface with this amazing audience in person. The generosity and good cheer of the hundreds of people who showed up yesterday was truly awe inspiring. In gathering hundreds of bikes for well deserving children I forged new friendships with dedicated listeners to WBT. One man named Steve told me he was a 50-year listener of WBT and had attended every one of the bike drives Hancock led. It was an unbelievable show of generosity and good civic pride. I look forward to next year and can’t wait for this to continue to grow!”

Townsquare Media to Offer $550 Million in Senior Secured Notes. In a filing with the SEC, Townsquare Media reveals it has priced an offering of $550 million in aggregate principal amount of its 6.875% senior secured notes due 2026. These notes are being offered to institutional buyers and will be senior secured obligations of the company and will be guaranteed on a senior secured basis by certain of the company’s direct and indirect wholly owned subsidiaries. The closing of the offering is anticipated to take place on or about January 6, 2021. Townsquare says that it intends to use the net proceeds from the offering, together with cash on hand, to repay existing senior secured credit facilities, to redeem all of its outstanding 6.500% senior notes due 2023. It is also terminating its existing senior secured credit facilities, including its existing revolving credit facility.

Skyview Networks and MLB Radio Rightsholders Team Up for Annual Meeting. This year’s annual meeting of Major League Baseball radio rightsholders and Skyview Networks to discuss their broadcast operations and ad sales experiences from the previous season was done remotely. This year’s panels placed a heavy focus on fan engagement and advertising strategies with emphasis on maximizing digital assets under the restrictions of the pandemic. Skyview Networks president and COP Steve Jones says, “The MLB radio rightsholders play a significant role in their teams’ success through broadcast sponsorships. Radio and baseball have always put fans first and this season proved no different. Skyview played an important role in helping teams find creative solutions during the pandemic and we showcased those solutions to the whole league this week.” Skyview says many teams also leveraged the power of social media to engage with fans through promotions from their biggest sponsors, citing proactive communication as their key to success. Putting their followers’ interests at the forefront, these organizations hosted many virtual gatherings through YouTube, Twitter, Facebook and more to encourage listenership and interaction while the season was on a hiatus. Additional panel topics included software and strategies to streamline remote broadcasting, creating awareness for franchises’ ancillary digital content to increase broadcast listening and sponsorship extensions, and monetizing the evolving sports betting opportunities across a radio platform.

United Stations Radio Networks Names Jim Roberts Director of Affiliate Sales and Marketing for Sports. Sports radio pro Jim Roberts is named director of affiliate sales and marketing/sports content for United Stations Radio Networks. He comes to USRN after a 20-plus years career with Disney/ESPN in which he oversaw the inception and growth of the affiliate network of 500-plus stations for ESPN Radio and ESPN Deportes while also managing Disney owned-and-operated stations in New York City and Dallas. United Stations recently announced a partnership with SportsGarten Network to provide stations with short-form, long-form and daily daypart options in sports and sports wagering content. In his new role, Roberts will market all USRN sports-related programs and services, including the Total Sports Prep service. USRN’s Stefan Jones comments, “At United Stations we are growing our programming, services, and partnerships in the sports and sports-wagering lane. As more and more states are legalizing sports wagering, we want to ensure our company delivers quality options.”

COVID-19 Stats & Projections, Vaccines, the Economy & Closings, Stimulus Talks, Ongoing Election Denial, Georgia Runoff Elections, Biden Transition, and Northeast Snowstorm Among Top News/Talk Stories Yesterday. The fast-rising number of COVID-19 cases in the U.S. and projections for post-holidays cases; the beginning of vaccine distribution in the U.S.; the state of the U.S. economy and forced business closings; the congressional negotiations over a new stimulus package; the ongoing denial of the election results in the Donald Trump camp; January’s runoff elections for Georgia’s two U.S. Senate seats; the Joe Biden administration’s transition and nominations; and a big snowstorm hits the Northeast were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Tags: $550 million, 102.5 The Game, affiliate sales, Bike Drive, Brett Winterble, Bud Walters, Carolina Panthers, Charlotte, Cromwell Media, ESPN, Floyd Reese, GM, Jared  Stillman, Jim Roberts, John Hancock, Marketing, MLB Radio Rightsholders, Nashville, news/talk radio, SEC, senior secured notes, Skyview Networks, sports radio, sports wagering, Steve Jones, Talkers Magazine, Tennessee Titans, Townsquare Media, United Stations Radio Networks, WBT-AM/FM, WPRT-FM, WSOC-TV

Category: Front Page News, Industry News