Tuesday, August 3, 2021
The Stagwell Group, based in D.C., reports the formal combination of Stagwell Marketing Group Holdings LLC and MDC Partners Inc. The combined company is called Stagwell Inc.
“In 2015, I started Stagwell with a vision to create a digital-first, collaborative, founder-led alternative to the holding companies that was focused on delivering what modern marketers need. We started with an idea and a great investor; less than six years later, we take the next step as a publicly traded, $2B company with over 10,000 global employees offering every service CMOs deserve,” says Mark Penn, shown above, Chairman and CEO of Stagwell Inc. “Stagwell brings together storied creative talent with the digital-first expertise required to succeed in today’s world. We thank our investors, managers and the shareholders of MDC Partners for their support.”
Stagwell, states a release, now includes “renowned brands including creative agencies such as 72 and Sunny, Anomaly, Doner and Forsman & Bodenfors, cutting edge digital transformation firms including Code and Theory, YML and Instrument, media powerhouses Assembly, ForwardPMX and Gale, public relations leaders Allison+Partners, SKDK and Hunter, and market research firms the Harris Poll and NRG.”
Stagwell’s clients include P&G, Nike and Google.
More here.