According to Forbes, COVID-19 accelerated e-commerce growth by 4-6 years. Smart players are taking advantage of the opportunity. Only Amazon takes in more money than Shopify’s websites, and analysts are predicting a 75% annual rise in the next five years.

The ONLY item in common across all clients and colleagues across the board is the rise in e-commerce during COVID-19. In fact, it has been the only bright spot in many cases. As a result, there is an increasing interest in B2C AND B2B software to support improved customer satisfaction and efficient order processing and fulfillment. You do NOT have to sell to consumers to be interested in providing increased value to customers and increasing internal efficiencies!

On a related topic, warehouse management software (WMS) is also gaining in popularity. Not surprisingly, as e-commerce increases, smaller, more frequent shipments become commonplace. So, executives and supply chain leaders are thinking about how to effectively and efficiently handle this increased volume in the warehouse. It is a completely different model than pallet and case shipping in the traditional warehouse. Additionally, unrelated to e-commerce, as manufacturers and distributors work to manage costs to offset the negative impacts of COVID-19, they want to further utilize WMS systems to increase their efficiency and cost effectiveness.

One Tip to Implement This Week:
Although e-commerce and WMS are hot topics in supply chain management, they may or may not be relevant to your situation. The key is to be thinking about what is integral to creating a superior customer experience with increased profitability and cash flow. Does technology support your objective? If so, which technology?

If you have the opportunity to serve customers directly or the opportunity to encourage your B2B customers to place orders through a customer portal (giving them better visibility and accessibility), now is the time to launch a B2B/B2C software. Do a quick review of your situation so you have the facts to assess the best path forward but do not delay. Invest quickly and reallocate/expand resources to take advantage of the opportunity while the iron is hot.

An an example, check out the story of what e-commerce did for the Great Lakes Brewing Company.

Similarly, the proactive ERP partners are pursuing WMS and related business analytics to provide extra value to their clients during these turbulent times.

If you are interested in a rapid assessment of your situation and/or an e-commerce, WMS, BI or ERP-related selection to support your growth plans, contact us.

If you are interested in learning more about these types of trends and impacts for manufacturing and supply chain, read my free eBook Future-Proofing Manufacturing & Supply Chain Post COVID-19.