For Immediate Release:
Media Contact
Matthew Cossolotto
Ovations International
www.Ovations.com
Tel: 914-245-9721
standingo@ovations.com The 'Problem-Solution' Approach to Personal Empowerment and Positive Change
Matthew Cossolotto, author of The Real F Word, spells out the habits of FAILURE and their SUCCESS counterparts – calls his approach 'Personal Change You Can Believe In'
How to reprogram your HabitForce so it works for you, not against you
YORKTOWN HEIGHTS, N.Y. — May 18, 2009 — Matthew Cossolotto, author of The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), wants to keep personal change as simple as possible. That's why his book and related personal empowerment programs lay out a simple "Problem-Solution" approach to personal change.
"Far too many people feel stuck and frustrated. They don't know why they keep falling short of their true potential," says author and motivational speaker Matthew Cossolotto. "Try as they might, most people just can't seem to make positive changes in their lives. Why? Because they don't recognize what's holding them back. They don't know what the problem is. The first step on the path to personal empowerment and positive change is to understand – or diagnose -- the problem. In my book The Real F Word I literally spell out the seven FAILURE traps that hold people back. Each letter in the FAILURE acronym stands for a disempowering habit. For every FAILURE habit there is an equal-but-opposite SUCCESS counterpart. That's the 'solution' part of the equation."
Cossolotto's "Problem-Solution" system reveals how you can:
· Employ the Six Axioms of Personal Empowerment to make positive changes in your life
· Replace disempowering FAILURE habits with their SUCCESS counterparts
· Exercise the Power of Promises to reach important goals
· Reject finger-pointing and take responsibility for your life
· Stop undermining yourself with negative self-talk
· Use positive affirmations to reinforce SUCCESS habits
The Real F Word is must reading for anyone who wants to escape from self-defeating FAILURE traps and get on the SUCCESS track. As Ken Shelton, Editor/Publisher of Leadership Excellence, writes on the book's back cover: "This truly is personal change you can believe in."
"My main objective with this book," Cossolotto said, "is to help people FAILURE-proof their lives and reach their true potential. This book is all about helping people reprogram their HabitForce software so it works for them. As Yoda might say: May the HabitForce be with you!"
About Matthew Cossolotto
Author of The Real F Word, All the World's a Podium and The Almanac of European Politics, Matthew Cossolotto is a former aide to Congressman Leon Panetta and House Speaker Jim Wright. President of Westchester, NY-based Ovations International and Study Abroad Alumni International (www.studyabroadalumniinternational.org), Matthew's multifaceted communications career includes senior-level speechwriting and executive communications positions at MCI, GTE, and Pepsi-Cola International. For more information about Matthew's executive communications services and guest-speaking programs, please visit www.Ovations.com and www.TheEmpowermentPro.com.