In this extract of my recent talk in Chicago I discuss the power of soundbites. If you hate watching videos, the transcript is below.

What are your soundbites and do they represent your leadership voice? Find out how to create them here.

Transcript:

A soundbite is a catchphrase. It's something that you're known for. It's something that when you leave and go from one business to another or one project and another, they'll say, "Hey, Mayson?"

"Mayson always says, 'Forget the big picture, the details matter." That's his catchphrase. I just made that up. But it's how you're remembered.

Now, some people when they find out what their soundbites are do not like them. In my corporate life, you know, I went to this executive leaving party and someone had made a t-shirt with all of his catchphrases on and some of them weren't pretty. But it's important to know what soundbites you're leaving, because it's like a footprint in the sand as you leave your organization. It's what's left.

So pay attention to what your soundbites are.

Val

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