The Martin Agency, based in Richmond, has been named Ad Age’s 2023 Agency of the Year, a year after being named a standout on the trade publication’s A-List.
Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad agency posted its second-best year of growth in its nearly six-decade history with a 30% revenue increase in 2022, reports Virginia Business.
The Virginia Business report adds: “That included 40% organic growth from existing clients and seven new accounts, Ad Age said, adding it lost only one: Coinbase, which the agency declined to re-pitch. That was before a Twitter dustup between Martin CEO Kristen Cavallo and Coinbase CEO Brian Armstrong after Cavallo corrected the cryptocurrency company executive after he appeared to take credit for the use of a QR code in a Super Bowl advertisement, tweeting that “no ad agency would have done this ad.”
““Except an ad agency did do that ad,” Cavallo responded.
“Following the exchange, Cavallo became an “unintentional hero” for an industry that’s been dismissed and undervalued, Ad Age wrote, adding that Martin has become a “beacon” for the industry.”
More here.
IMAGE: The Martin Agency
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